Vázquez has extensive direct selling experience and joins Avon from Herbalife's North America business. He spent 11 years of his career there most recently as vice president: Sales and Marketing
During his time at Herbalife, Vázquez led successive growth and transformation projects, including driving a double-digit sales turnaround in the business' North America arm, as well as delivering a digitally focused, segmented approach to better support Herbalife's distributor network. Prior to his work in North America, Vázquez worked in both South and Central America in business development and business transformation roles.
Miguel Fernandez, Avon's global president commented, "I am delighted that Luis is joining Avon in this strategically important role for the company. He will be focused on the transformation of Avon's end-to-end representative experience and help lead the drive to effectively use data and insights. This work will mean we are able to better deliver a truly tailored approach ensuring we can effectively help all our representatives grow their business, whatever their earnings ambitions are."
Vázquez will also lead the continued development of Avon's Representative Academy which provides tailored digital training content. All content will be segmented according to the level of earnings that Avon's beauty entrepreneurs seek to make. Avon's beauty fans (those representatives who love Avon's products and sell to friends and family), and beauty entrepreneurs (those representatives who want to build a more meaningful earnings opportunity) will receive training relevant to them, and how they run their businesses.
Vázquez commented, "I am excited to be joining Avon at such an important time in its history. I am passionate about supporting representatives through every part of their journey and am looking forward to delivering tools and training that will support them, their teams and their customers."