“The Henkel Experience Center is an innovative platform that demonstrates how customers and consumers are at the heart of everything we do at Henkel,” said Stephan Fuesti-Molnar, president, Henkel Consumer Goods, North America. “With the ability to customize visits for each customer, according to their needs and goals, it provides an ideal setting for collaboration with Henkel beauty care and laundry & home care experts on individualized business growth discussions and strategic partnership planning.”
The Henkel Experience Center is the first of its kind at Henkel outside of its global headquarters in Düsseldorf, Germany, and the company’s only experience center in the world capable of engaging customers across business units with customizable collaboration sessions. The interactive stations at the center allow visitors to experience Henkel’s consumer products, through the center’s multimedia and experiential elements, and by creating products themselves.
Henkel’s investment in the Center is a testament to its commitment to grow and enhance its market position in the US, contributing to deliver profitable growth. Henkel has strengthened its position in North America through nearly $5 billion in investments over the past four years, and continues to make substantial investments in operations and technologies this year to build on its strong market positions across its laundry & home care, beauty care and adhesives technologies businesses. The Henkel Experience Center augments Henkel’s existing North American consumer research centers, R&D labs and test hair salon in Trumbull, Stamford and Darien.
“By meeting with Henkel at the Experience Center, our customers will have a first-hand look at our latest innovations, and experience our proprietary consumer insights, digital capabilities, marketing expertise and sustainability commitments in a stimulating, out-of-the-office environment,” said Heather Wallace, senior vice president, Henkel Beauty Care, North America. “We look forward to welcoming our customers, sharing the experience and collaborating with them for our mutual growth.”