• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Help for Indies

    The Future Has Arrived

    Shape It Up

    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Sales More Than Double at Madison Reed

    PBA Opposes House Bill 2325 in West Virginia

    J.R. Watkins Tackles Pain with New Lines

    RB Launches Vanish Miracle

    Another Hand Sanitizer Firm Flagged by FDA
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    11. GlaxoSmithKline

    13. GlaxoSmithKline

    48. Atlantic Coast Brands

    38. Seventh Generation

    15. Sara Lee
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Sales More Than Double at Madison Reed

    Eucerin Launches Sun Protection Formula

    What You're Reading on Happi.com

    Cleaning Power, Transparency, Sustainability Drive Clorox

    Stepan Buys Fermentation Plant
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Videobite: Honeywell Solutions Unveils Solstice Propellant

    J.R. Watkins Tackles Pain with New Lines

    Another Hand Sanitizer Firm Flagged by FDA

    Eucerin Launches Sun Protection Formula

    Murad Creates Advocacy Board
    Lab Equipment
    Mixing
    Packaging
    Testing

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging

    Estée Lauder Travel Retail's Sustainability Goals

    Ross Introduces Double Cone Tumble Blender

    Happi Talks: Overnight Labels
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Vantage Specialty Ingredients

    Croda

    BotanicalsPlus

    Ashland

    Jeen International
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Maybelline Adds Attitude to Ink

    Artist reimagines the SuperStay Matte Ink collection.

    Maybelline Adds Attitude to Ink
    Available in six shades (Left to Right): Loyalist, Believer, Pioneer, Dreamer, Visionary and Artist. Image courtesy of Maybelline New York.
    08.01.19
    Maybelline New York is continuing to play with color and celebrate trailblazing women who inspire a new generation, by partnering with celebrated, mixed-media artist, Ashley Longshore to introduce a limited-edition collection of SuperStay Matte Ink shades that reflect the bold lifestyles of their consumers.
     
    The Maybelline New York X Ashley Longshore collection features signature prints from the artist’s attention-grabbing designs reimagined for the packaging of six cult-favorite SuperStay Matte Ink shades. The vibrant patterns were selected to reflect the statement-making shades of the collection and challenge women to empower themselves through self-expression. Whether you’re a Loyalist, Believer, Pioneer, Dreamer, Visionary or Artist, these wearable, liquid matte shades are packed with bold attitude and confidence. Inspired by the creative force that is Ashley Longshore, one of the Maybelline featured shades is aptly named “Artist,” and is complemented by the custom “Livin the Dream” tagline Longshore created for the collaboration, perfectly capturing the look of Maybelline New York.
     
    One of the top-selling collections for Maybelline New York, Super Stay Matte Ink lipsticks deliver intense color that lasts up to 16 hours and can stand up to the schedule of a global force like Ashley Longshore. Maybelline New York’s patented exclusive technology features an elastic ink formula that delivers a hydrating, velvety-matte finish.
     
    “Recreating my designs for the packaging of Maybelline New York’s SuperStay Matte Ink was an incredible opportunity to work with a new medium. My love of color is always what really makes my artwork “POP” and the Maybelline shades selected really emphasize this. I have always found synergies between makeup and art as tools to express myself, and I hope this collection empowers others to do the same,” said Longshore.
     
    “Maybelline New York is excited to work with a true creator like Ashley Longshore who continues to push boundaries. This collaboration emphasizes the shared brand values of encouraging individuality and self-expression,” commented Trisha Ayyagari, global brand president, Maybelline New York.
     
    The Maybelline New York SuperStay Matte Ink x Ashley Longshore Limited-Edition Collection is available in stores and online beginning September 2019. Visit Maybelline.com for more information.
    Related Searches
    • features
    • women
    • collection
    • target
    Related Knowledge Center
    • Color Cosmetics

    Related Breaking News

    • Color Cosmetics
      MAC Appoints SVP, Global Marketing

      MAC Appoints SVP, Global Marketing

      Aïda Moudachirou Rebois brings 18-years of experience in the beauty, retail and consumer goods sectors.
      Charles Sternberg, Assistant Editor 02.23.21

    • Actives | Color Cosmetics | Functional Ingredients | Pigments | Skin Care
      What You

      What You're Reading on Happi.com

      The most-viewed news on our site for the week ended Feb. 20, 2021.
      Tom Branna, Editorial Director 02.21.21

    • Color Cosmetics
      Essie Launches Web-Based Nail Polish Tool

      Essie Launches Web-Based Nail Polish Tool

      On-Hand utilizes camera technology from your mobile phone to help you find the perfect nail polish shade.
      Charles Sternberg, Assistant Editor 02.19.21


    • Color Cosmetics
      A Beauty Subscription for Women of Color

      A Beauty Subscription for Women of Color

      The Beem Box offers an easy way to discover luxury and indie makeup brands.
      Charles Sternberg, Assistant Editor 02.18.21

    • Color Cosmetics
      National Cosmetology Association Celebrates 100th Anniversary

      National Cosmetology Association Celebrates 100th Anniversary

      Professional Beauty Association plans a year-long celebration full of events.
      Charles Sternberg, Assistant Editor 02.17.21

    • Color Cosmetics
      Merit Launches at Sephora

      Merit Launches at Sephora

      Debuts online and in stores with the Clean at Sephora seal.
      Charles Sternberg, Assistant Editor 02.16.21


    • Color Cosmetics
      Pantone Releases Autumn/Winter 2021 Color Trend Report

      Pantone Releases Autumn/Winter 2021 Color Trend Report

      Enduring and exuberant hues create a palette inspiring creativity and reinvention.
      Melissa Meisel, Associate Editor 02.16.21

    • Color Cosmetics | Fine Fragrance
      Conscious Consumerism Is in Fashion

      Conscious Consumerism Is in Fashion

      As Fashion Week 2021 kicks off, the household and personal products industry can learn something from the garment guys & gals.
      Tom Branna, Editorial Director 02.14.21

    • Color Cosmetics | Functional Ingredients | Pigments
      Lys Debuts at Sephora

      Lys Debuts at Sephora

      The retailer's first Black-owned clean cosmetics collection.
      Tom Branna, Editorial Director 02.14.21


    • Color Cosmetics | Hair Care | Skin Care
      Sephora Accelerate Focuses on Founders of Color

      Sephora Accelerate Focuses on Founders of Color

      Provides consistent, cohesive and ongoing support for beauty entrepreneurs.
      Tom Branna, Editorial Director 02.11.21

    • Color Cosmetics
      Sun Chemical Releases Global Regulatory Update

      Sun Chemical Releases Global Regulatory Update

      Features details about the reclassification of titanium dioxide in Europe as well as regulatory updates for cosmetics and more.
      Charles Sternberg, Assistant Editor 02.10.21

    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care | Sun Care | Testing
      New Year, New Regulations for China

      New Year, New Regulations for China's Cosmetics Market

      National Medical Products Administration provides update during press conference.
      Ally Dai, Correspondent 02.09.21


    • Color Cosmetics
      Gucci Launches on Tmall Luxury Pavilion

      Gucci Launches on Tmall Luxury Pavilion

      Flagship store connects Gucci Beauty products with more than 770 million Chinese consumers on the Tmall platform.
      Melissa Meisel, Associate Editor 02.08.21

    • Color Cosmetics | Personal Cleansers | Skin Care
      Happi.com Attracts More Visitors than Ever

      Happi.com Attracts More Visitors than Ever

      A record number of visitors and page views in 2020.
      Tom Branna, Editorial Director 02.08.21

    • Color Cosmetics | Skin Care
      Suzanne Somers, Cosmetics & The Tresspasser

      Suzanne Somers, Cosmetics & The Tresspasser

      Three's company, indeed! Live show gets interrupted by a dazed and confused hiker.
      Tom Branna, Editorial Director 02.07.21

    Trending
    • Planting Roots
    • When The FTC Comes Calling...
    • MAC Appoints SVP, Global Marketing
    • On Target
    • Eucerin Launches Sun Protection Formula
    Breaking News
    • MAC Cosmetics Launches Foundation
    • ACI Unveils New Online Resources
    • Sales More Than Double at Madison Reed
    • PBA Opposes House Bill 2325 in West Virginia
    • J.R. Watkins Tackles Pain with New Lines
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Help for Indies
    • Trade Association Directory 2021
    • The Future Has Arrived
    • Shape It Up
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Clinical Trial Finds Metabolic Benefits for Polyphenols Formula
    JRF Technology Debuts Elderberry Oral Film Strip
    Danone Adds to Plant-Based Portfolio with Acquisition of Follow Your Heart Brand
    Coatings World

    Latest Breaking News From Coatings World

    OQ Chemicals Increases Carboxylic Acids, Esters Prices
    Sensory Analytics Announces Issuance of Broad New Patent Covering Coating Thickness Measurement
    Arkema Reports Full-year 2020 Results
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Japan to Lead APAC Assisted Reproductive Technology Devices Market
    Portescap Slotless Brushless DC Motors Receive ISO 13485 Certification
    FDA Breakthrough Device Designation Given to MI Transcatheter Heart Pump
    Contract Pharma

    Latest Breaking News From Contract Pharma

    High Purity New England Bolsters Biopharma Solutions Services
    AMRI Contributes to Efforts to Increase COVID-19 Vax Supply
    CatSci Opens New Site in UK
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Biden Prioritizes PPP Relief for the Beauty Industry
    Christie Brinkley Joins SBLA Beauty
    Madison Reed Raises $52 Million in Financing Round
    Happi

    Latest Breaking News From Happi

    MAC Cosmetics Launches Foundation
    ACI Unveils New Online Resources
    Sales More Than Double at Madison Reed
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Lowe-Martin Adds 2 KODAK NEXFINITY Digital Presses
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    S-OneLP adds to growing team
    Avery Dennison expands automotive portfolio
    Amberley Labels turns to Kurz for embellishments
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Believe Diapers Launch in U.S.
    Forbes Ranks Rockline Among Best U.S. Employers
    H&V Announces Price Increase
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    First Implantation of CTL Amedica's Minimally Invasive Flex Tower
    NuVasive Nabs Simplify Medical for $150M
    SeaSpine Begins Limited Launch of WaveForm TA (TLIF Articulating) 3D-Printed Interbody
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    RFID Locks Market to Reach $9.93 Billion by 2027: Allied Market Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login