08.02.19
Luxe Brands and Cosmopolitan magazine have together launched Eau de Juice fragrance, a four-scent collection housed in bottles that look like juice boxes, completed with a lip print on the straw.
The Eau de Juice Collection rolled out Ulta Beauty online since yesterday, and will be in stores nationwide on August 5.
Luxe Brands is the company behind Ariana Grande's fragrance franchise.
"In the spirit of Cosmo and our 81 million strong audience of modern young women, Eau de Juice is cheeky, witty, and fun," said Cosmopolitan editor-in-chief Jessica Pels. "Fragrance is the busy girl's best secret weapon, and considering the fact that Cosmo readers account for one third of all beauty spending in this country, this is the perfect new extension for our brand."
The collection of scents, created by Firmenich, includes Extra Concentrated, 100% Chilled, Love, Unfiltered and Pure Sugar. The bottles were designed with the help of Brooklyn based design team Powershovel.
"As an entrepreneurial company, LuxeBrands prides itself on engaging in strategic and innovative partnerships to connect with consumers around the world in the beauty category," said Luxe Brands CEO Tony Bajaj. "Our latest venture in business with Hearst Magazines expands our footprint within the industry; we couldn't be more excited to have the legacy and heritage of Cosmopolitan behind us."
The Eau de Juice Collection rolled out Ulta Beauty online since yesterday, and will be in stores nationwide on August 5.
Luxe Brands is the company behind Ariana Grande's fragrance franchise.
"In the spirit of Cosmo and our 81 million strong audience of modern young women, Eau de Juice is cheeky, witty, and fun," said Cosmopolitan editor-in-chief Jessica Pels. "Fragrance is the busy girl's best secret weapon, and considering the fact that Cosmo readers account for one third of all beauty spending in this country, this is the perfect new extension for our brand."
The collection of scents, created by Firmenich, includes Extra Concentrated, 100% Chilled, Love, Unfiltered and Pure Sugar. The bottles were designed with the help of Brooklyn based design team Powershovel.
"As an entrepreneurial company, LuxeBrands prides itself on engaging in strategic and innovative partnerships to connect with consumers around the world in the beauty category," said Luxe Brands CEO Tony Bajaj. "Our latest venture in business with Hearst Magazines expands our footprint within the industry; we couldn't be more excited to have the legacy and heritage of Cosmopolitan behind us."
