08.05.19
Crest has expanded its line of gum health-focused toothpastes with Crest Gum and Sensitivity, which the Procter & Gamble-owned brand said targets the gum line to provide clinically healthier gums and fast sensitivity relief.
The new formula helps prevent sensitivity by wrapping teeth in a shield of protection against hot and cold food and drink triggers such as ice cream, coffee and ice water. The technology starts working immediately by blocking tubules to provide all day protection, while sensitivity relief kicks in after three days of use.
"Crest is tackling sensitivity at the gum line – where we know a majority of sensitivity starts. People shouldn’t have to avoid their favorite foods and drinks in fear of the tooth sensitivity that can come with them," said Carlos De Jesus, vice president of Oral Care North America, Procter & Gamble. “Our new Crest Gum and Sensitivity toothpaste provides instant sensitivity relief by blocking tubules for relief within days, by tackling sensitivity at the gum line. We want people to get back to enjoying their favorite treats - with reduced sensitivity pain."
Crest Gum and Sensitivity uses stannous fluoride to target the gum line to help neutralize plaque bacteria, while the formula works to help protect against and help treat sensitivity discomfort caused from one or more of these triggers.
Crest Gum and Sensitivity is available in All Day Protection, Gentle Whitening and Refreshing Mint.
The new formula helps prevent sensitivity by wrapping teeth in a shield of protection against hot and cold food and drink triggers such as ice cream, coffee and ice water. The technology starts working immediately by blocking tubules to provide all day protection, while sensitivity relief kicks in after three days of use.
"Crest is tackling sensitivity at the gum line – where we know a majority of sensitivity starts. People shouldn’t have to avoid their favorite foods and drinks in fear of the tooth sensitivity that can come with them," said Carlos De Jesus, vice president of Oral Care North America, Procter & Gamble. “Our new Crest Gum and Sensitivity toothpaste provides instant sensitivity relief by blocking tubules for relief within days, by tackling sensitivity at the gum line. We want people to get back to enjoying their favorite treats - with reduced sensitivity pain."
Crest Gum and Sensitivity uses stannous fluoride to target the gum line to help neutralize plaque bacteria, while the formula works to help protect against and help treat sensitivity discomfort caused from one or more of these triggers.
Crest Gum and Sensitivity is available in All Day Protection, Gentle Whitening and Refreshing Mint.