The consolidated Ravago Chemicals North America brand provides the flexibility to service customers and suppliers both regionally and nationally while maximizing the speed and efficiency of each individual brand. This collective approach allows the company to quickly understand and react to changing market dynamics while leveraging the strengths of the legacy channels across the company. The promise of the new RCNA brand, “Quality. Innovation. Sustainability. Partnering with you at the speed of now” is reflective of Ravago’s culture and their commitment to their customers and supplier partners to help them succeed.
RCNA’s steady growth has continued to bring new customers, suppliers and colleagues into their rapidly growing specialty chemical and fine ingredient distribution business. RCNA is excited to bring the combined strength of their businesses to the North American market. The rebranding features a new website, a fresh and clean design to enhance the customer experience, an easy to use phone number (833) RAV-CHEM and a range of new changes to showcase RCNA’s strengths and reflect its brand positioning.
“This brand alignment reflects our overall strategy for global growth and alignment and is consistent with our desire to support our customers and suppliers both regionally or globally. Though our name is changing, our mission and fundamental values that have defined us will continue to be reflected in our new identity,” commented Kevin Wettstein, VP & general manager.