08.23.19
A new “military-native performance wellness company” called Bravo Sierra is rolling out new high-performance personal care range that features eight everyday essentials for hair, body and face.
The company says it incubates and stress-tests performance-oriented goods through a unique “active duty field testing program” with more than 1,000 members of U.S. Special Operations Forces (Army Rangers, Green Berets, Navy SEALs, Marine Raiders) for both military and civilian consumers. All products are engineered through social manufacturing, directly engaging the brand’s core military community and serving as the company's R&D center, too.
The products are stocked at at Army, Air Force, Marine Corps and Navy bases worldwide and will be sold direct to consumer at bravosierra.com.
The launch range features a complete personal care set of eight everyday essentials for hair, body and face. All products are engineered through social manufacturing, directly engaging BRAVO SIERRA's core military community and serving as the company's R&D center to generate unparalleled insight towards high value innovation.
Designed to fit today's ultra-active lifestyle, Bravo Sierra is said to have best-in-class innovation such as first-to-market technologies such as the first non-flammable, hydrocarbon-free propellant; biodegradable, antibacterial "tactical shower" body wipes; a 4-in-1 wash and shave; and the first foam-to-cream shaving technology.
The range also has a curated list of key ingredients - ginseng, aloe vera and blue algae—and a signature scent.
Made in the USA from start to finish, all products are vegan, cruelty-free and formulated without parabens, phthalates, SLS/SLES or phenoxyethanol. Priced from $5 to $14, all packaging components are Cradle-to-Cradle certified, said the firm.
"We believe the U.S. military established the original wellness lifestyle - optimized physical and mental fitness - founded on a unifying ethos of respect, service and integrity. Our service members deserve the best achievements our industry can provide. If our products are good enough for them, then we are confident that they will outperform expectations of the high performance seeking civilian," said company co-founder Justin Guilbert.
"Our military community deserves dedicated best-in-class health and wellness products that combine innovation, outstanding quality with performance at affordable prices," commented Co-founder Benjamin Bernet.
The company says it incubates and stress-tests performance-oriented goods through a unique “active duty field testing program” with more than 1,000 members of U.S. Special Operations Forces (Army Rangers, Green Berets, Navy SEALs, Marine Raiders) for both military and civilian consumers. All products are engineered through social manufacturing, directly engaging the brand’s core military community and serving as the company's R&D center, too.
The products are stocked at at Army, Air Force, Marine Corps and Navy bases worldwide and will be sold direct to consumer at bravosierra.com.
The launch range features a complete personal care set of eight everyday essentials for hair, body and face. All products are engineered through social manufacturing, directly engaging BRAVO SIERRA's core military community and serving as the company's R&D center to generate unparalleled insight towards high value innovation.
Designed to fit today's ultra-active lifestyle, Bravo Sierra is said to have best-in-class innovation such as first-to-market technologies such as the first non-flammable, hydrocarbon-free propellant; biodegradable, antibacterial "tactical shower" body wipes; a 4-in-1 wash and shave; and the first foam-to-cream shaving technology.
The range also has a curated list of key ingredients - ginseng, aloe vera and blue algae—and a signature scent.
Made in the USA from start to finish, all products are vegan, cruelty-free and formulated without parabens, phthalates, SLS/SLES or phenoxyethanol. Priced from $5 to $14, all packaging components are Cradle-to-Cradle certified, said the firm.
"We believe the U.S. military established the original wellness lifestyle - optimized physical and mental fitness - founded on a unifying ethos of respect, service and integrity. Our service members deserve the best achievements our industry can provide. If our products are good enough for them, then we are confident that they will outperform expectations of the high performance seeking civilian," said company co-founder Justin Guilbert.
"Our military community deserves dedicated best-in-class health and wellness products that combine innovation, outstanding quality with performance at affordable prices," commented Co-founder Benjamin Bernet.
