“We’re excited to welcome Derek Bowen as our new president,” said Ceramiracle CEO and founder Eugene He. “He is committed to our prejudice-free mission of beauty from the inside out and he will help bring Ceramiracle to the next level by forming new business, ecommerce and creative partnerships and launching new product packaging.”
Prior to joining Ceramiracle, Bowen was the head of marketing & sales of the venture capital-funded startup UCAN and chief marketing officer, senior vice-president/general manager of VMHS and Sports & Active Nutrition at The Nature’s Bounty Co. Prior to that, Bowen was the senior vice president of marketing for Coty Beauty US where he was responsible for all of the brands in the cosmetics and fragrance portfolios. Bowen started his marketing career at Procter & Gamble where he spent five years working on Old Spice.
On joining the company, Bowen had this to say: "I am thrilled to join Ceramiracle. Our founder, Eugene He, has created a skincare brand that delivers innovative solutions for consumers from the inside with our supplements and from the outside with our topicals. We are a global brand that reaches consumers in over 30 countries today and I look forward to helping the team drive exceptional growth."
Ceramiracle has already been making strides in the innovative product category. The brand’s signature skincare line, First Light, features Ceramiracle’s best-selling serum which is made using the world’s first breakthrough botanical formulation inspired by the very substance that protects the baby’s skin while in the womb—Vernix Caseosa. Following the success of First Light, in September 2018, Ceramiracle launched the Flowerberry collection, the world’s first in and out solution to illuminate eyes, and most recently in January 2019 Ceramiracle introduced the world’s first sugar-free ageless beauty chocolate supplement.