Personal care wipes are the smallest but fastest-growing segment of the wipe market. The Future of Personal Care Wipes in a Changing Retail Landscape to 2024
estimates that this year, personal care wipes will consume 763,700 tonnes, or 16.2 billion square meters of nonwovens, valued at $9.3 billion in retail sales, according to a new study by Smithers Pira. By 2024, this is projected to reach 1.0 million tonnes, or 23.0 billion square meters of nonwovens, and a value of $12.5 billion. That works out to an annual growth rates of 6% (by tonnage), and 6.1% (by value).
This report quantitatively defines this burgeoning sector by end-use segment, region, nonwoven product type and raw materials used. To contextualize this rapid growth, Smithers reviews the changing retail landscape for these wipes, reporting on current brand owners, suppliers, retailers, business models, and supply chains within a growing global nonwovens market.