Rinderknech joined L’Oréal’s Travel Retail business in the US in 2001. He was appointed general manager of Lancôme in Japan in 2005, and later general manager of Luxury in Korea. In 2011, he became head of L’Oréal China’s Luxury Division and subsequently of L’Oréal China’s Consumer Products Division. In 2016, Rinderknech was appointed CEO of L’Oréal China. In this role, he joined L’Oréal’s Executive Committee in February 2018.