This is the second consumer brand launched by the Meryville, CA-based cosmetic and skin care ingredients company. It rolled out Biossance in 2016.
Amyris says this new brand is reinventing clean personal care for babies and moms using the fewest possible ingredients from the purest sources.
The line includes seven products: Shampoo & Wash, Lotion, Oil, Wipes and Balm for baby, and Belly Butter and Oil for expecting and postpartum moms. Products can be purchase online at Pipettebaby.com, and will be available in the coming weeks at buybuyBABY.com, Amazon.com, Walmart.com, and Dermstore.com as well as in-store exclusively at buybuy Baby stores nationwide.
Pipette's hero ingredient is Amyris's proprietary sugarcane-derived squalene. Every product in the line is EWG Verified™ Leaping Bunny Approved, dermatologist tested, pediatrician approved, hypoallergenic, nontoxic, vegan, and synthetic fragrance-free.
"Pipette is raising the bar for clean baby care," stated Caroline Hadfield, president of Pipette. "Our millennial consumers are now becoming parents, and they demand a cleaner, safer option for their babies. Pipette was born from this overwhelming need for gentle, nontoxic products that scientifically work for babies' skin."
"buybuy BABY is thrilled to be the exclusive omni-channel retailer for the launch of Pipette," said Glen Cary, president of buybuy Baby. "We are the trusted destination for curated best-in-class baby products for new and expectant parents and Pipette's clean and sustainable personal care products are a fantastic addition to our assortment."