• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform

    Essential Workers

    A Clean Commitment

    Deliver & Delight
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Henkel Recognizes Top Suppliers

    Estée Lauder Travel Retail's Sustainability Goals

    Some Good News at Inter Parfums

    Professional Beauty Association Names New Executive Director

    Curcumin's Role in Oral Care
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    19. Newell Brands

    6. Amway

    11. Mary Kay

    16. Nu Skin Enterprises

    10. Chanel
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Curcumin's Role in Oral Care

    SV Labs Acquired by PE

    What You're Reading on Happi.com

    CPG Sales Surged 19% During Pandemic

    Fortify+ is 'Anti-Bacterial' Skin Care
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Henkel Recognizes Top Suppliers

    Estée Lauder Travel Retail's Sustainability Goals

    Cars & COVID-19

    Some Good News at Inter Parfums

    Professional Beauty Association Names New Executive Director
    Lab Equipment
    Mixing
    Packaging
    Testing

    Estée Lauder Travel Retail's Sustainability Goals

    Ross Introduces Double Cone Tumble Blender

    Happi Talks: Overnight Labels

    Three Form Vertical Beauty Alliance

    Logo Design Trends for 2021 & Beyond
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Croda

    LipoTrue Inc.

    QRS (Quality Resourcing Services)

    KLK OLEO

    Jeen International
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    L'Oréal Adds Viola Davis

    Davis joins as the company’s international spokesperson.

    L
    Davis is recognized internationally for her support of human rights and equal rights for women and women of color.
    Happi Staff09.10.19
    L'Oréal Paris, the global beauty brand, has signed the actress, activist and humanitarian, Viola Davis as the brand's newest spokeswoman. In her new role, the 54-year-old joins an esteemed roster of diverse spokespeople including Celine Dion, Helen Mirren, Eva Longoria, Elle Fanning, Aja Naomi King, Nikolaj Coster-Waldau and Camila Cabello, among others, in representing the brand. The appointment builds on the brand's mission to reflect the diversity of the modern world through spokeswomen, encouraging beauty inclusivity, self-worth and empowering people everywhere.
     
    "As a young girl, I wasn't always told that I was smart, beautiful or worthy. I worked tremendously hard to get where I am today—overcoming feelings of doubt to become a woman who truly believes I am 'worth it' in every way. I believe it's so important to build confidence in women from a young age, and to role model diverse perspectives of beauty. To now be part of a brand that has been championing women's worth for more than 40 years and to use my voice to help empower others is truly surreal," said Davis. 
     
    Making her brand debut at an event in New York City yesterday, Davis will appear in TV, print and digital advertising campaigns for Age Perfect beginning in September.
     
    Davis spent most of her early life on stage, honing her craft with a theater degree from Rhode Island College followed by four years at Julliard. Since then, she has been paving her way for over 30 years, with powerful performances on Broadway, in film and on television. Today, an acclaimed actress and the first black actor to do so, Davis has won the "Triple Crown" of acting, which includes an Academy Award, an Emmy Award and a Tony Award. Recently nominated for her sixth Emmy Award, the sixth and final season of her hit show How to Get Away with Murder premieres later this month. 
     
    Delphine Viguier-Hovasse, global brand president of L'Oréal Paris shared, "We are thrilled to welcome Viola as a member of our family. Viola's tenacity, authenticity and bold spirit resonate with and inspire so many people. She challenges the status quo in all aspects of life and her drive to succeed has proven itself time after time—she leads by example and is the perfect conduit to elevate our core message, 'Because I'm Worth It'." 
     
    She devotes her time off-screen to her family and is an ardent activist. Davis is recognized internationally for her support of human rights and equal rights for women and women of color. Together with her husband, Julius Tennon, Davis founded JuVee Productions, which develops and produces independent film, television, VR and digital content across all spaces of narrative entertainment, with an emphasis on diverse and inclusive storytelling. Additionally, her empowering public speaking engagements serve as inspiration to people everywhere.
    Related Searches
    • president
    • brand
    • beautiful
    • global
    Related Knowledge Center
    • Color Cosmetics

    Related Breaking News

    • Color Cosmetics | Personal Cleansers
      Henkel Recognizes Top Suppliers

      Henkel Recognizes Top Suppliers

      Awards partners in five categories.
      Charles Sternberg, Assistant Editor 01.26.21

    • Color Cosmetics | Fine Fragrance | Packaging | Packaging | Skin Care | Sun Care
      Estée Lauder Travel Retail

      Estée Lauder Travel Retail's Sustainability Goals

      Reducing packaging waste, improving transportation emissions are part of the plan.
      Tom Branna, Editorial Director 01.26.21

    • Color Cosmetics
      Professional Beauty Association Names New Executive Director

      Professional Beauty Association Names New Executive Director

      Nina Daily brings over 20 years of business and marketing experience to the role.
      Charles Sternberg, Assistant Editor 01.25.21


    • Color Cosmetics
      Estée Lauder Companies Updates Supply Chain Leadership

      Estée Lauder Companies Updates Supply Chain Leadership

      Roberto Canevari will succeed Gregory Polcer as executive vice president, global supply chain.
      Charles Sternberg, Assistant Editor 01.25.21

    • Color Cosmetics | Functional Ingredients | Household Cleaning | Packaging | Pigments | Preservatives
      What You

      What You're Reading on Happi.com

      News from The Honest Co. was the most-viewed for the week ended January 23.
      Tom Branna, Editorial Director 01.24.21

    • Color Cosmetics
      Pinterest Debuts AR Try On for Eyeshadow

      Pinterest Debuts AR Try On for Eyeshadow

      Browse eyeshadow shades, try on and purchase in-stock products.
      Melissa Meisel, Associate Editor 01.22.21


    • Color Cosmetics | Fine Fragrance
      Coty Appoints Chief Procurement Officer

      Coty Appoints Chief Procurement Officer

      Promotes Stéphane Delbos to the leadership position.
      Charles Sternberg, Assistant Editor 01.22.21

    • Color Cosmetics
      Euromonitor Reveals Top 10 Global Consumer Trends for 2021

      Euromonitor Reveals Top 10 Global Consumer Trends for 2021

      Learn more about the major forces that will influence business strategies.
      Happi Staff 01.19.21

    • Actives | Color Cosmetics | Hair Care | Pigments | Skin Care | Surfactants
      Nailing It in 2020

      Nailing It in 2020

      Consumer demand for hair color and nail care soared during the past year, according to IRI.
      Happi Staff 01.17.21


    • Color Cosmetics | Fine Fragrance | Packaging | Packaging | Personal Cleansers | Skin Care
      Three Form Vertical Beauty Alliance

      Three Form Vertical Beauty Alliance

      Mana, Meiyume and RPG team up to offer end-to-end beauty solutions.
      Happi Staff 01.15.21

    • Color Cosmetics | Hair Care
      L

      L'Oréal Bans Animal Hair in Brushes

      Joins nearly 100 companies in eliminating badger and goat hair.
      Happi Staff 01.15.21

    • Color Cosmetics | Skin Care
      IMCD Appoints Business Group Director

      IMCD Appoints Business Group Director

      Irene Cantos brings 16 years of experience to the company.
      Happi Staff 01.13.21


    • Color Cosmetics | Skin Care
      Racial Bias in Retail

      Racial Bias in Retail

      Widespread reports of unfair treatment, according to Sephora.
      Happi Staff 01.13.21

    • Color Cosmetics | Hair Care | Skin Care
      L

      L'Oréal Names Chief Communications Officer

      Bianca Juti to join executive committee in April.
      Happi Staff 01.13.21

    • Color Cosmetics
      Mintel Reveals Global Consumer Trends for 2021

      Mintel Reveals Global Consumer Trends for 2021

      Highlights the factors set to impact consumer markets this year.
      Happi Staff 01.12.21

    Trending
    • Euromonitor Reveals Top 10 Global Consumer Trends For 2021
    • Formulating Liquid Laundry Detergents
    • What You're Reading On Happi.com
    • RB Buys Queen V
    • Ipsy Adds New Personal Care Brand
    Breaking News
    • Henkel Recognizes Top Suppliers
    • Estée Lauder Travel Retail's Sustainability Goals
    • Some Good News at Inter Parfums
    • Professional Beauty Association Names New Executive Director
    • Curcumin's Role in Oral Care
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
    • Beauty Brands Must Prepare for a 'Decade of the Home'
    • A Societal Shift
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Wiley’s Finest Earns Accolades for Taste of Omega-3 Products
    Clinical Evidence Suggests Potential Oral Benefits for Curcumin Extract
    Oleic Acid Possibly Implicated in MS Pathology
    Coatings World

    Latest Breaking News From Coatings World

    Scott McLaughlin to Race in PPG Colors During Rookie INDYCAR Season
    Vink Chemicals Offers parmetol PSG
    In Memoriam: CIN’s Honorary Chairman António Serrenho
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Interplex Acquires OCP Group
    FDA Clears a Portable Hemodialysis System
    Solid Growth Forecast for India's HER2 Amplification Tests Market
    Contract Pharma

    Latest Breaking News From Contract Pharma

    PromoCell Receives EXCiPACT Certification
    Civica to Build an Essential Medicines Manufacturing Facility in Virginia
    Humanigen, Emergent Enter Covid-19 Partnership
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Estée Lauder Companies Announces Game-Changing Sustainability Goals for Travel Retail
    Aura Introduces Customizable Hair Care
    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line
    Happi

    Latest Breaking News From Happi

    Henkel Recognizes Top Suppliers
    Estée Lauder Travel Retail's Sustainability Goals
    Some Good News at Inter Parfums
    Ink World

    Latest Breaking News From Ink World

    Paragon Expands Direct Mail Capabilities with Ricoh Pro VC70000
    BOBST Demonstrates Future of Flexible Packaging Production at Virtual Open House
    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Mat Jones joins Grafotronic
    UPM Raflatac unveils new linerless labeling product
    VPF launches deep-freeze adhesive
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Kimberly-Clark Releases Q4, Full Year Results
    Freudenberg to Establish Apparel Interlining Competence Centers
    Minet Adds Spunlace Line in Romania
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Nextremity Solutions Enters Supply Agreement with Fort Wayne Metals
    osteolabs Closes Second Financing Round of Nearly 1.6 Million Euros
    First Patient Implanted With NEXXT MATRIXX SA Cervical Turn-Lock System
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    North American Semiconductor Equipment Industry Posts December 2020 Billings
    First Solar Signs Definitive Agreement to Sell US Development Platform to Leeward
    Identiv Appoints Leigh Dow as VP of Marketing

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login