The collection of cruelty-free color cosmetics is formulated with olive, yellow and brown undertones. The full range consists of foundations, concealers, bronzers, highlighters, blushes, eyeshadows and lipsticks and is expanding. It landed on Walmart.com this past April and will arrive in 500 Kroger stores in September 2019.
The brand’s latest launch is the Cai Para Mi’s Eyeshadow Palette Collection. This range of three eye-catching palettes contain a mix of matte and shimmer shadows to create a perfect smoky, subtle or bright eye look, said the company.
Cai Para Mi has also named Natti Natasha as their brand spokesperson to kick off the e-commerce and retail launch. The Dominican singer and songwriter is deemed “the most watched woman on YouTube” and has an Instagram following of over 7 million.