Happi Staff09.16.19
Splat, leader and innovator in semi-permanent vegan bold hair color, is partnering with Gearbox Software’s leading video game, Borderlands 3, for a limited-edition hair color collection inspired by the characters within the popular virtual game. Set to be released before the launch of the new game, Splat will exclusively offer new limited edition Semi-Permanent Bold Hair Color inspired by the four iconic characters—Lilith, Tiny Tina, Maya and Tyreen.
Launching Sept. 13 on PC, Xbox One and PlayStation 4, Borderlands 3 is an action roleplaying first-person shooter video game developed by Gearbox Software and published by 2K, the sequel to 2012's Borderlands 2, and the fourth main entry in the Borderlands series. Based on the popular characters within the series, Splat has carefully crafted four unique limited-edition Semi-Permanent Bold Hair Colors and packaging modeled after Borderlands 3 characters—Lilith, Tiny Tina, Maya, and Tyreen. Lilith will be featured in the Splat hair color Fire Ombre, Tiny Tina in Pink, Maya in Teal Blue and Tyreen in Blonde.
“Splat is extremely excited to partner with Borderlands 3 in creating a limited-edition hair color collection as it is the brand’s mission to encourage women and men to declare their independence and individuality,” said Jenniffer Paulson, VP of marketing at Developlus. “Whether it be a form of rebellion, joy or fashion, Splat provides a way for anyone and everyone to project themselves to the world with its high-quality bold hair color that is accessible nationwide at local drugstores and major retailers such as Ulta Beauty, Target and Walmart.”
The Splat x Borderlands 3 Limited-Edition collection will be available for purchase at www.splathaircolor.com and the partnership will run until 2020.
The limited-edition product line includes point codes for the Borderlands VIP program. For information on the Borderlands VIP program, see here. Code expires on 12/31/2019. Free BL3 VIP account required to redeem. See official terms here.
Launching Sept. 13 on PC, Xbox One and PlayStation 4, Borderlands 3 is an action roleplaying first-person shooter video game developed by Gearbox Software and published by 2K, the sequel to 2012's Borderlands 2, and the fourth main entry in the Borderlands series. Based on the popular characters within the series, Splat has carefully crafted four unique limited-edition Semi-Permanent Bold Hair Colors and packaging modeled after Borderlands 3 characters—Lilith, Tiny Tina, Maya, and Tyreen. Lilith will be featured in the Splat hair color Fire Ombre, Tiny Tina in Pink, Maya in Teal Blue and Tyreen in Blonde.
“Splat is extremely excited to partner with Borderlands 3 in creating a limited-edition hair color collection as it is the brand’s mission to encourage women and men to declare their independence and individuality,” said Jenniffer Paulson, VP of marketing at Developlus. “Whether it be a form of rebellion, joy or fashion, Splat provides a way for anyone and everyone to project themselves to the world with its high-quality bold hair color that is accessible nationwide at local drugstores and major retailers such as Ulta Beauty, Target and Walmart.”
The Splat x Borderlands 3 Limited-Edition collection will be available for purchase at www.splathaircolor.com and the partnership will run until 2020.
The limited-edition product line includes point codes for the Borderlands VIP program. For information on the Borderlands VIP program, see here. Code expires on 12/31/2019. Free BL3 VIP account required to redeem. See official terms here.