The growing popularity of beauty enhancing and personal health products due to increased consumer awareness is driving the industry growth. The body and hair care electronics are witnessing high demand among youngsters owing to the focus on personality and body grooming aspects. Moreover, the trend of keeping and maintaining male beards is adding up to the demand for male shavers and trimmers across the globe. The high availability for a variety of styling and body care options at varied price ranges for all age groups is developing the industry at a rapid pace.
The trend of continuously changing hairstyles and transforming the looks in young and middle-aged customers is supporting the demand for the personal care appliances market. Hair stylers and dryers allow users to change and set their hair styles in less time than conventional nonelectric solutions. Low cost and time-saving benefits associated with these products are creating demand globally. Additionally, the emergence of several chemical-free and non-damaging hairdryers and straighteners by several manufacturers is gaining high consumer attention. Hair damages caused by laser, chemical-based, and permanent styling solutions will compel consumers to use high-quality hair care appliances, further driving the industry growth.
In the personal care electrical appliances market, oral care products are witnessing rapid growth due to growing consumer concerns about maintaining oral health. Dental care services across the globe are suggesting that patients use powered toothbrushes on a regular basis for better cleaning. These brushes aid users to efficiently clean their teeth and eliminate the chances of cavities and tooth decay, further creating a high demand. European consumers in the UK and Germany are prioritizing dental health due to dentist recommendations and the availability of various products. Oral care products are also gaining steady demand in emerging countries such as India, Vietnam, etc., due to consumer preferences toward manual toothbrushes. Price sensitive customers in these countries have low purchasing power and prefer dental cleaning services as they are affordable. However, the promotion of electric toothbrushes by dentists and health associations is creating several opportunities for the industry growth.
Rechargeable battery-powered devices are gaining popularity owing to the convenient usage and recharging benefits. These devices are cordless, do not require a continuous power connection and are convenient, creating a high demand in the industry. Battery-powered devices can be used anywhere without the need for electricity, making them travel compatible and user-friendly when compared to the corded devices. Hair trimmers and shavers with cordless features are witnessing high sales growth among both male and female consumers, further expanding the personal care appliances market. The appliance manufacturers are launching cordless and portable products with extended battery life to provide high convenience to customers.
The Asia Pacific personal care electrical appliances market was valued at around $ 7 billion in 2018 and is gaining rapid development due to the growing popularity of efficient hair care and grooming products. The Asian countries including India, Japan, China, etc., are witnessing an emergence of several new manufacturers that provide lower-priced options when compared to the global players. These low pricing strategies aid players to gain a major customer share in Asian countries. As a result, local manufacturers and global companies are developing region and customer-specific products to cater to the requirements.
Procter & Gamble, Panasonic Corporation, Koninklijke Philips N.V., Dyson, Conair Corporation, Spectrum Brands and Havells India Limited, are the key players present in the global personal care appliances market. These companies are increasing their presence in untapped regions to cater to the local customers through both retail and online platforms. These companies are investing heavily in R&D activities to launch advanced products.