Happi Staff09.24.19
Maybelline New York is everywhere—from the Emmys red carpet to Fashion Week. But according to the company, value shoppers are also a big party of Maybelline, as one of the unique and possibly unexpected retail partnerships the makeup marketer has is with Dollar General stores nationwide.
According to GlobalData Retail, 75% of the US population lives within five minutes of a Dollar General store – making our products easily accessible for any beauty lover!
According to Maybelline brand ambassador and celebrity makeup artist Vincent Oquendo, the brand’s cornerstone Great Lash Mascara is still a hit. “This mascara is an absolute classic, and is favorite of mine for a fluffy, clump-free lash!” he said.
The company is also branching out in marketing for Fall 2019. It just named Estelle Chen as its latest face, as reported in Happi.
According to GlobalData Retail, 75% of the US population lives within five minutes of a Dollar General store – making our products easily accessible for any beauty lover!
According to Maybelline brand ambassador and celebrity makeup artist Vincent Oquendo, the brand’s cornerstone Great Lash Mascara is still a hit. “This mascara is an absolute classic, and is favorite of mine for a fluffy, clump-free lash!” he said.
The company is also branching out in marketing for Fall 2019. It just named Estelle Chen as its latest face, as reported in Happi.
