Today, Secret Deodorant
marked the launch of its new premium antiperspirant product – Secret with Essential Oils
– with the announcement of actress Camila Mendes as its celebrity spokesperson. A reflection of the collection’s first-in-category combination of strength against sweat and
a luxe beauty experience, Secret’s partnership with Camila likewise celebrates the duality of modern women, championing those who embody strength and
beauty, no sweat.
Secret with Essential Oils is debuting with four premium fragrances. Crafted free of parabens and dyes, the product formula is created with essential oils derived from the roots, stems and flowers of plants that are extracted through cold pressing and steam distillation. Since essential oils are thought of as the purest forms of fragrance, and are used often in parfums, a little bit goes a long way. The rigorously-tested formula is not only gentle on skin and rich with nourishing skin emollients and residue maskers for a premium application experience, but also delivers 48-hour sweat and odor protection for long-lasting protection.
Beginning September 2019, Secret with Essential Oils
will be available exclusively at Target in the invisible solid form. The collection will see a broader national rollout in 2020.