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    Breaking News

    Origins Partners with Influencers for Moisturizer Launch

    Ally Love, Lauren Wasser and Julissa Bermudez to lead campaign.

    Origins Partners with Influencers for Moisturizer Launch
    Beauty influencer Bermudez
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    Happi Staff09.25.19
    Amping up its promotions, Origins appointed three influential personalities as brand ambassadors to launch its new Ginzing campaign in North America. Lauren Wasser, model and activist; Ally Love, Peloton instructor and Julissa Bermudez, on-air television personality and beauty influencer, are partnering with Origins to celebrate the brand’s top moisturizer, Ginzing Oil-Free Energy-Boosting Gel Moisturizer, which is now infused with Hydra-Hug Technology to deliver 72-hours of continuous hydration; and, to launch a consumer- oriented, philanthropic campaign: the #ORIGINS72HRCHALLENGE.
     
    The brand invites consumers to help give back by submitting their workout minutes to Origins. For every minute of movement submitted, Origins will plant a tree in partnership with American Forests Global ReLeaf, with a goal of donating up to 72,000 trees in 72 hours.
     
    The Challenge will take place Sept. 26-28 in Herald Square Park in New York City and online at www.origins.com/72hrchallenge.
     
     “The responsibility to give back and protect our planet is a fundamental tenet of the Origins brand,” says Origins Global Brand President Julie Van Ongevalle. “We’re proud to have each of these fierce women at the forefront of a truly meaningful campaign—echoing our commitment to the wellness of people and planet—and inspiring us to Feel Good and Do Good with their energizing spirit and strong sense of self.
     
     
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