Happi Staff09.25.19
Amping up its promotions, Origins appointed three influential personalities as brand ambassadors to launch its new Ginzing campaign in North America. Lauren Wasser, model and activist; Ally Love, Peloton instructor and Julissa Bermudez, on-air television personality and beauty influencer, are partnering with Origins to celebrate the brand’s top moisturizer, Ginzing Oil-Free Energy-Boosting Gel Moisturizer, which is now infused with Hydra-Hug Technology to deliver 72-hours of continuous hydration; and, to launch a consumer- oriented, philanthropic campaign: the #ORIGINS72HRCHALLENGE.
The brand invites consumers to help give back by submitting their workout minutes to Origins. For every minute of movement submitted, Origins will plant a tree in partnership with American Forests Global ReLeaf, with a goal of donating up to 72,000 trees in 72 hours.
The Challenge will take place Sept. 26-28 in Herald Square Park in New York City and online at www.origins.com/72hrchallenge.
“The responsibility to give back and protect our planet is a fundamental tenet of the Origins brand,” says Origins Global Brand President Julie Van Ongevalle. “We’re proud to have each of these fierce women at the forefront of a truly meaningful campaign—echoing our commitment to the wellness of people and planet—and inspiring us to Feel Good and Do Good with their energizing spirit and strong sense of self.
The brand invites consumers to help give back by submitting their workout minutes to Origins. For every minute of movement submitted, Origins will plant a tree in partnership with American Forests Global ReLeaf, with a goal of donating up to 72,000 trees in 72 hours.
The Challenge will take place Sept. 26-28 in Herald Square Park in New York City and online at www.origins.com/72hrchallenge.
“The responsibility to give back and protect our planet is a fundamental tenet of the Origins brand,” says Origins Global Brand President Julie Van Ongevalle. “We’re proud to have each of these fierce women at the forefront of a truly meaningful campaign—echoing our commitment to the wellness of people and planet—and inspiring us to Feel Good and Do Good with their energizing spirit and strong sense of self.
