"Today's consumers demand high-quality products that are safe for their families and the environment," said Shailesh Jejurikar, CEO of P&G Fabric & Home Care. "We are honored to be recognized as an EPA Safer Choice Partner, providing consumers with irresistibly superior household cleaning products that are safe and deliver the cleaning consumers expect from P&G's trusted and well-known brands."
In 2018, P&G began close collaboration with the EPA Safer Choice team to ensure all Home Made Simple formula ingredient selections and packaging designs met the criteria of the Safer Choice Standard.
The Safer Choice program currently partners with about 500 formulator-manufacturer partners who make more than 2,000 Safer Choice-certified products for both retail and institutional customers.
Designed with more than 15 years of consumer research, P&G says the Home Made Simple portfolio has been crafted for consumers seeking a more natural approach to everyday household cleaning. All the bottles are 100% recyclable and the laundry detergent bottles are made from 25% or more post-consumer recycled plastic.