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Hello Kitty and OPI Redux

Brands reconnect for 2019 collection that will include the most searched for OPI color.

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Happi staff10.01.19

In 2016, OPI and Sanrio Inc. released Hello Kitty Collection by OPI. The collection became an instant favorite. Now, the brands are teaming up again with a new collection timed with the 45th anniversary of Hello Kitty.

“Our partnership with OPI was one of our most popular collaborations to date,” said Jill Koch, senior vice president of licensing and business development at Sanrio, Inc. “Our avid fans from around the world will love this new collection and it arrives just in time as we celebrate Hello Kitty’s 45th Anniversary this year.”

OPI is part of the Coty family.

The 2019 OPI Hello Kitty Collection includes 12 signature shades plus three glitters. One of the shades is Let’s Be Friends, which was part of the first collection and became a hot commodity. In fact, it was the most searched for OPI color in the brand’s history according to OPI. 2019 shades, which are available in in classic Nail Lacquer, Infinite Shine and GelColor formulas, also include Glitter to My Heart, A Hush of Blush, Let’s Celebrate!, All About the Bows, A Kiss on the Chìc, Pile on the Sprinkles, Hello Pretty, Let Love Sparkle, My Favorite Gal Pal, Many Celebrations to Go!, Isn’t She Iconic!, Glitter All the Way, Born to Sparkle and Dream in Glitter.

“We were blown away by the response from the first Hello Kitty Collection, and the demand hasn’t stopped three years later,” explains OPI co-founder and brand ambassador Suzi Weiss-Fischmann. “With the Hello Kitty by OPI Collection we bring together two global icons that embrace having fun, being chic and loving color!”

The lacquers will be available this month.

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