Natura, the global cosmetics company, has officially established an Asian market presence with the launch of its business in Malaysia through the opening of a pop-up store in Sunway Pyramid, Petaling Jaya.
 
In Malaysia, Natura products will be available to customers through their established omnichannel strategy which comprises e-commerce, relationship selling and physical stores. Around 300 items from the Natura portfolio will be offered under the brands Ekos, Chronos, Lumina, Mamãe e Bebê and Natura Homem, as well as fragrances from the Brazilian Perfumery House. All of the products are 100% vegan. 
 
"We see great opportunity for Natura in Malaysia, with its millions of diverse consumers which have for decades been purchasing through many different channels. We are confident that our omnichannel strategy will be well-received in Malaysia, bringing a wide variety of products to customers as well providing a great platform for growth for our business across the region. More importantly, we are excited about working with local partners across Asia as a force for change to build a more sustainable future," said Daniel Silveira, head of Natura International. "This is a significant moment for us as a business, and we are looking forward to building our business across Asia."
 
Datin Mina Cheah-Foong, managing director of InNature Berhad, which through its' subsidiary, Ola Beleza Sdn. Bhd. operates the Natura brand in Malaysia, said, "We are proud to have been selected as Natura's business partner to launch the brand for the first time in Asia. This pop-up store, which is larger than usual and in a prime location in the Sunway Pyramid mall, will serve well to introduce the brand and its products to consumers, via the unique experiences which we are offering to visitors."