"It's not enough to simply see CBD on the label," said Jodi Dery, owner of Cloud 10 Salon and co-founder of recently launched Cloud 10 CBD-Infused Hair Care. "It's essential for consumers to understand how and where the CBD is produced, to know how much CBD is in a product, to ensure that there is no psychoactive THC, and to have outside labs validate those claims. We are dedicated to educating consumers not only about our CBD-Infused Hair Care products, but about CBD in general."
To help consumers navigate questions about CBD in beauty products, Cloud 10 CBD-Infused Hair Care has released “The ABCs of CBD” as a resource. Online at www.Cloud10CBD.com, Certificates of Analysis are available on the company's website for each of its formulas so consumers can understand exactly how much CBD is in their hair care products and that all formulas are THC free.
Cloud 10 wants says it wants consumers to understand that CBD is the non-psychoactive cannabinoid that can have immense benefits when properly utilized in products focused on health and beauty such as hair care, skin care, massage creams, and pain relief. In hair care, CBD helps to provide anti-inflammatory properties and enhance hydration.
According to Cloud 10, an important consumer consideration is that even if a product claims to have a certain amount of CBD or claims to be THC free, this cannot be verified without independent lab tests. The hair care company cited CNN's recent Weed 5: The CBD Craze, in which host Dr. Sanjay Gupta concluded that CBD products should provide a complete list of ingredients with Certificates of Analysis from an outside lab to confirm their safety. To further reinforce this point, the medical journal JAMA published an article examining CBD products available for purchase online and found that nearly 70% were labeled incorrectly, noted Cloud 10 in its release.
Cloud 10 CBD-Infused Hair Care products are formulated to contain 1% CBD and to be completely free of THC.
"When purchasing CBD products, consumers should look for companies that are transparent about where they source their CBD and that provide test results from independent labs confirming the CBD content and quality," said Dery. "It's also important that the tests confirm the product is free of THC, pesticides and microbials. It's the only way you can be sure the products you're purchasing are exactly what the labels say they are."