Today, consumers are more educated and more concerned than ever about the composition of market products. The “clean” era has started; a big global trend towards empowering consumers is underway. As a result, brands and retailers are offering more disclosure on the products that they make and sell. They are banning controversial ingredients that are of concern to consumers, like parabens, sulfates and allergens. Logos, labels and other tools are guiding consumers in stores and online to easily identify the right products.
 
Sozio, a fragrance expert on natural perfumery is always striving to improve its green and sustainable approach. On top of providing natural Cosmos-Ecocert fragrances, organic Cosmos-Ecocert and NOP-USDA fragrances, Sozio is now offering “clean” fragrances based on a restrictive guideline. The company has developed its own Clean Fragrance label.
 
“Consumers are looking for safer products. They also want to minimize their impact on the environment,” said Harmonie Soudan, regulatory affairs director at Sozio. “We have defined a list of blacklisted ingredients that are forbidden for use under our Clean Fragrance label. We are providing fragrances that don’t contain any controversial ingredients as well as sensitizing ingredients, allergens and endocrine disruptors. We are ensuring that our clean fragrances are made without human or environmental health risks. We have also added some really restrictive requirements requested by some of our customers such as nitrate or polycyclic musks. Finally, to put the environment at the center of our approach, we guarantee the non-use of any ingredient coming from endangered wild flora.”
 
The Sozio Clean Fragrance label is pet friendly, made without animal testing, vegan, gluten-free and doesn’t contain nanomaterials. Also, the Clean Fragrance label comes with a fundamental transparency policy.
 
“Being transparent is key. Today in the perfumery landscape, customers want to have access to the formula or build new guidelines that are more and more restrictive to keep control of the use of the raw materials,” commented Frederic Braud, general manager at Sozio. “With our Clean Fragrance label, we share with our clients the list of all the raw materials included in our Clean Fragrance formulas. We understand that ‘clean’ is more than just a guideline, it is a lifestyle, a mindset philosophy and a new way of consumption. We are ready to share more information with our customers to educate them about the perfumery world, to help them make the best choice for their well-being and the environment.”