Over the past year, Burst partnered with Boston-based growth equity firm, Volition Capital, to fuel development and market penetration, securing over $20 million in funding from Volition and a small group of seed investors. With Volition's support, Burst has been able to double down on its hiring process, expand operations and invest in its already robust ambassador community.
Co-founded in 2017 by Hamish Khayat and Brittany Stewart, the duo was disheartened by the excessive amounts that large brands were charging for high-quality oral healthcare. This ultimately led to Burst investing heavily in product development and channeling diversification over the past two years. Its ambassador community of dental professionals, who recommend Burst products daily to their patients, has seen a 140% year-on-year increase to over 20,000 ambassadors, with profit share growing year-on-year by 98%. As of October 2019, Burst has distributed $3.5 million to its ambassadors, 95% of which are women.
"While there was a clear gap in the market for an affordable but effective electric toothbrush, our incredibly strong partnership with dental professionals has been key to the success of Burst," said Stewart, COO of Burst. "From development and testing, to sharing our products with their network, Burst’s Ambassadors have been part of the team every step of the way."
Burst is further expanding its sales channels, with a launch on Amazon announced this October, and will be releasing new clinical trial data demonstrating the efficacy of sonic oral care products compared to manual toothbrushes in improving oral health.
"Burst is dedicated to better informing and enhancing the nation's oral health," said Khayat, CEO of Burst. "Our unwavering commitment to ensuring affordable high-quality products are available to as many people as possible has attracted loyal fans who want to be part of the journey—whether that's consumers, dental professionals or investors. With further injection of capital, we're energized to launch new lines, craft beautiful and fun designs and drive innovation in the oral care market."