Happi Staff10.30.19
CoverGirl tapped actress and author Lili Reinhart as the brand’s newest face. She is best known for her role as Betty Cooper on the hit CW show “Riverdale” and as Annabelle in the box office smash “Hustlers.” She’s also a new author to “Swimming Lessons,” a book of original poems hitting shelves next spring.
“I have always been a huge believer in embracing one’s uniqueness and finding ways to feel good in your own skin,” said Reinhart. “Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us. I am so honored to partner with CoverGirl, an iconic brand that is inclusive of anyone who finds the joy in playing with makeup.”
Reinhart will front for the brand’s Spring 2020 collection.
“I have always been a huge believer in embracing one’s uniqueness and finding ways to feel good in your own skin,” said Reinhart. “Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us. I am so honored to partner with CoverGirl, an iconic brand that is inclusive of anyone who finds the joy in playing with makeup.”
Reinhart will front for the brand’s Spring 2020 collection.