Happi Staff11.01.19
European Wax Center (EWC) is expanding its services beyond hair removal, to include wax-powered skincare treatments. New Cirefusion Thérapie 135° (C 135°), a 30-minute, heat-amplified skin revitalizing treatment, is now exclusively available at European Wax Center locations in select markets, with plans to expand nationally. These markets include Los Angeles, Phoenix, Sacramento, San Francisco, Baton Rouge, Oklahoma City and Tulsa. The treatment is EWC's first foray into services outside of traditional out of home waxing services.
"To amplify our 'Revealing Beautiful Skin' brand message, as well as meet the need of today's consumers to lower time commitments, provide financial accessibility and skincare efficacy, EWC has created a skincare treatment for the face unlike anything currently offered in the market," said Chris Kobus, EWC chief experience officer. "We have combined EWC's unmatched expertise in the science of wax with high-performance skincare. This unique pairing will allow women and men to reveal beautiful skin like never before."
Cirefusion Thérapie 135° offers three distinct treatments:
Each EWC location offering Cirefusion Thérapie 135° treatments will also carry Cirefusion Thérapie 135° skincare products for at-home use between visits. The Cirefusion Thérapie 135° product lineup includes five at-home skincare therapy extenders, including a Purifying Gel-Lotion Cleanser, Mineral Micro-Mist Toner, a Youth Serum-Elixir, Brightening Serum-Elixir and Clarifying Serum-Elixir.
"To amplify our 'Revealing Beautiful Skin' brand message, as well as meet the need of today's consumers to lower time commitments, provide financial accessibility and skincare efficacy, EWC has created a skincare treatment for the face unlike anything currently offered in the market," said Chris Kobus, EWC chief experience officer. "We have combined EWC's unmatched expertise in the science of wax with high-performance skincare. This unique pairing will allow women and men to reveal beautiful skin like never before."
Cirefusion Thérapie 135° offers three distinct treatments:
- Youth—Infused with pro-collagen peptides this treatment will help reduce the appearance of fine lines and wrinkles, diminish spots and uneven tone, and boost skin's firmness.
- Brightening—Infused with Vitamin C and papaya extract this treatment will help brighten dull, lifeless skin, and smooth and visibly improve skin tone and the appearance of spots.
- Clarifying—Infused with fine-milled rice powder this treatment decreases oil and shine, minimizes the appearance of pores, and helps calm, soothe, and balance the skin
Each EWC location offering Cirefusion Thérapie 135° treatments will also carry Cirefusion Thérapie 135° skincare products for at-home use between visits. The Cirefusion Thérapie 135° product lineup includes five at-home skincare therapy extenders, including a Purifying Gel-Lotion Cleanser, Mineral Micro-Mist Toner, a Youth Serum-Elixir, Brightening Serum-Elixir and Clarifying Serum-Elixir.