Advangen Limited has appointed Brian McGee as CEO of its US subsidiary, Advangen LLC. McGee brings 30 years’ experience to Advangen working in the beauty industry. Throughout his career, McGee has catapulted sales, marketing and operations departments, and successfully brought international beauty companies to the USA.
 
McGee has worked as a consultant with the company since May 2019 on its évolis Professional brand and has been instrumental in broadening the company’s existing retail relationships within the prestige market. The product is currently sold at Neiman Marcus and Bloomingdales as well as salons, spas and dermatology clinics.
 
“I am very excited to be joining the senior leadership team of the company,” said McGee, “the technology in évolis Professional is one of the most significant scientific discoveries in anti-aging hair care and Advangen is the first company to bring a product to the market with this breakthrough innovation.”
 
McGee’s key role will be to increase distribution and sales of the évolis Professional products in the US.  
 
Cellmid CEO, Maria Halasz, said, “We welcome Brian to the senior leadership team, and we are confident that his extensive experience in beauty retailing will ensure the long-term growth of the évolis brand in the US. His knowledge of the market and broad industry contacts will be critical to continue to make an impact in anti-aging hair care.”