"Sally Beauty customers over-index on mobile phone shopping and are hair color enthusiasts," said JC Johnson, group vice president, digital commerce, strategy and insights. "We are excited to provide a fun experience that allows our customers to dynamically try on color before they commit to a hair transformation. They can try it, share it, buy it, save it or start all over again, with dozens of our best products."
Virtually Try on and Buy
The technology allows consumers to virtually try on hair color and makeup before purchasing. ColorView queries the user's preferences and goals, then matches them to recommended product categories and shades. The user can then virtually try on the products and selected shades through real-time artificial intelligence and augmented reality hair and makeup color technology.
When a customer tries a product using the AI technology, it is automatically added to her shopping list with options to 'Add to Cart,' and 'Save for Later,' allowing customers to purchase multiple products to create a complete look.
The technology aggregates product recommendations from Sally Beauty's product offerings with hair brands such as Ion, Arctic Fox, Wella and Good Dye Young. The makeup capabilities feature COL-LAB and Ardell product items for virtual try-on. Additional items for purchase are recommended during the consultation, including gloves, brushes or bowls, so shoppers can bring their virtual hair color and makeup look to life at home.