Happi Staff11.07.19
Shiseido has completed its acquisition of Drunk Elephant, a leading and fast-growing prestige skin care brand and a recognized expert in developing clean compatible and effective products. According to reports, the purchase price was $845 million.
“Today marks an exciting moment for Shiseido and we are thrilled to welcome Drunk Elephant to the Shiseido family,” said Marc Rey, CEO, Shiseido Americas and Chief Growth Officer of Shiseido. “Drunk Elephant’s strong brand foundation and unique philosophy fit perfectly with Shiseido’s values and skincare heritage. We are confident that we will be able to further strengthen and support Drunk Elephant on its ongoing growth trajectory, expanding the brand into new and existing markets both in the Americas and internationally. We look forward to capitalizing on the significant opportunities ahead.”
Drunk Elephant was founded in 2012 by entrepreneur Tiffany Masterson as a solutions-oriented, cross-generational brand for all skin types, and has since experienced exponential growth across a full range of consumer demographics, including Gen Z and Millennials. Its curated assortment of iconic hero products use biocompatible ingredients that directly benefit the skin’s health and support the integrity and effectiveness of the formulations. Drunk Elephant’s effective products, unique and playful brand voice, and strong community engagement have helped to build a loyal following, creating substantial room for further growth as it is introduced to more consumers around the world.
“Today marks an exciting moment for Shiseido and we are thrilled to welcome Drunk Elephant to the Shiseido family,” said Marc Rey, CEO, Shiseido Americas and Chief Growth Officer of Shiseido. “Drunk Elephant’s strong brand foundation and unique philosophy fit perfectly with Shiseido’s values and skincare heritage. We are confident that we will be able to further strengthen and support Drunk Elephant on its ongoing growth trajectory, expanding the brand into new and existing markets both in the Americas and internationally. We look forward to capitalizing on the significant opportunities ahead.”
Drunk Elephant was founded in 2012 by entrepreneur Tiffany Masterson as a solutions-oriented, cross-generational brand for all skin types, and has since experienced exponential growth across a full range of consumer demographics, including Gen Z and Millennials. Its curated assortment of iconic hero products use biocompatible ingredients that directly benefit the skin’s health and support the integrity and effectiveness of the formulations. Drunk Elephant’s effective products, unique and playful brand voice, and strong community engagement have helped to build a loyal following, creating substantial room for further growth as it is introduced to more consumers around the world.