"Probiotic shots are an emerging category, and we saw a void in the space with an opportunity to merge functional ingredients with probiotics. Good Culture is built on the mission to deliver healing foods made with clean ingredients. As we looked to expand our portfolio of pasture-raised cultured dairy products, we wanted to offer an easy on-the-go way to get your daily dose of gut-friendly probiotics," said Jesse Merrill co-founder and CEO. " With our kefir shots, we're excited to provide consumers with an option that is both delicious and functional."
Good Culture Wellness Probiotic Gut Shots include Vanilla + Collagen, which the company says is designed to strengthen hair, skin, and nails. Additional formulations are said to deliver brain and joint helath, immunity benefits and better rest. The four SKUs will be available at Whole Foods Market stores nationwide this month.