LA’s Luz Fragrance is now selling 19 varieties of the original J-Scent perfumes in the US. J-Scent perfumes are inspired by subtle characteristics of Japanese culture and the four seasons. The brand selects traditionally Japanese scents and carefully blends them together, creating fragrances that embody the beauty of Japan.

J-Scent perfumes are not about splashing on a perfume to stand out. Instead, they are meant to be worn as a part of your daily life. Since the brand’s 2017 release in Japan, J-Scent perfumes have gained popularity through their unique perspectives, amassing more than 120,000 likes on social media. For example, Roasted Green Tea recreates the aroma of premium roasted tea leaves when brewed, while Sumo Wrestler has the scent of bintsuke (hair oil) that is used by dignified sumo wrestlers. Black Leather, which reproduces the scent of aging, smoky black leather while evoking a sense of melancholy, was awarded Best New Niche Fragrance at the Pure Beauty Global Awards 2019.
 
J-Scent is sold on the west coast at Tigerlily in San Francisco, and Scent Bar (Hollywood, DTLA) in Los Angeles, and starting this Fall, it will also be available on the east coast when Scent Bar NYC opens. Customers within the US can also purchase J-Scent from the online site.