With the new year comes a new skin care line from Kanebo Cosmetics
, a unit of Kao Corporation
. In February, the company will introduce Athletia, a skin care and lifestyle brand in Japan with an international rollout planned for 2021.
Athletia will offer three product ranges:
• Tune & Charge, a basic skin care range;
• Active & Go, a portable line for "active opportunities;" and
• Breathe & Sleep that offers moods and occasions of choice, according to the company.
Kanebo maintains that all of them provide a broad selection of items ranging from skin care to UV care and room mists, with the ultimate goal of controlling the balance between the active, dynamic states and tranquil states for relaxation and calmness.
The brand’s signature ingredient is the naturally-derived Bioenergetic Complex (INCI: Angelica keiskei leaf/stem extract, perilla ocymoides leaf extract, rice ferment filtrate, glycerin), which was created to reach deep into the stratum corneum, which is the foundation for healthy skin. The ingredient was also designed to support the skin’s basic capabilities, according to Kanebo. Athletia formulas contain natural essential oils with a "stress-free texture" that delivers comfort.