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    Breaking News

    L'Oréal, P&G, GSK Honored by Nielsen

    Several Happi companies make innovation list.

    L
    Baby Dove
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    Happi Staff12.04.19
    We have a winner(s)! Several new home and personal care products were recognized by Nielsen Global Connect when it released its Top 25 breakthrough innovation winners for 2019. For nearly a decade, this list has been the gold standard in recognizing innovation and global success within the consumer-packaged goods (CPG) space, according to the company. 

    Nielsen data shows that in 2019, a new product was launched to the US every two minutes. Yet, during the past three years, brick-and-mortar CPG unit volume has barely wavered above a 1% growth rate year-over-year in the US—a clear indicator that some innovations aren’t earning their keep, according to Nielsen.  
     
    This year’s breakthrough innovation process reviewed about 45,000 product launches. The brands that made the 2019 list reflect a wide range of products and approaches that succeeded in making meaningful connections with consumers, an impressive feat within an increasingly crowded marketplace. Beyond Nielsen’s requirements for products that reflect strong, distinct qualities such as mass potential, longevity, brand incrementality, category distinction and appeal toward a specific consumer target, this year’s list brings the continued evolution of the success criteria, which includes all six of Nielsen BASES’ activation profiles.
     
    “Consumers encounter more than 30,000 new products every year, creating a fierce competition to capture the hearts and wallets of consumers,” said Jenny Frazier, SVP of Nielsen BASES. “With this much new news in the marketplace, there’s never been a more important time for manufacturers to find breakthrough success. The Nielsen BASES Top 25 breakthrough innovation list celebrates the absolute best of what brand innovators do to drive growth, and show us all what is possible when we pair a great idea with a great product and great activation.”
     
    THE 2019 NIELSEN BREAKTHROUGH INNOVATION WINNERS:

    Arm & Hammer Clump & Seal Slide
    Baby Dove, Unilever
    Bubly sparkling water, Pepsico
    Caulipower, Caulipower LLC
    Dave’s Killer Bread, Bagels, Flower Foods
    Devour, The Kraft Heinz Company
    Dunkin’ Donuts Iced Coffee, The Coca-Cola Company
    Flonase Sensimist Allergy Relief, GSK consumer healthcare
    Harry’s, Harry’s Inc.
    Herbal Essences, Bio:Renew, Procter & Gamble
    Just Crack an Egg, The Kraft Heinz Company
    Just For Men Control GX, Combe, Incorporated
    Kinder Joy, Ferrero
    Lamb Weston Grown In Idaho
    L’Oréal Paris Voluminous Lash Paradise, L’Oréal Paris
    Lay’s Poppables, Frito-Lay North America
    Maui Moisture, Johnson & Johnson
    Mtn Dew Dew-S-A, Pepsico
    Oui by Yoplait, General Mills
    Parodontax, GSK consumer healthcare
    The Red Bull summer edition, Red Bull North America
    Ritz Crisp & Thins, mondelēz international
    RXBAR, RXBAR
    White claw hard seltzer, Mark Anthony Brands Inc.
    Xyzal, Sanofi
     
     
     
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