Happi Staff12.04.19
Coming off of Black Friday & Cyber Monday, Love Beauty and Planet is shedding a light on holiday waste this season. Thanksgiving through New Year’s is a time of giving with family and friends, but it’s also a time of waste. Estimates show that the holiday season alone accounts for a 25% increase in trash, or 25 million pounds of waste in the form of packaging, paper, bows and unused gifts sent to landfills.
On Sunday, December 8th, Love Beauty and Planet will transform a New York Times centerspread ad that readers can reuse as planet-friendly wrapping paper to urge gift-givers to rethink their holiday waste.
By transforming a centerspread into wrapping paper that readers can reuse, Love Beauty and Planet is giving the paper a second life—in fact, the company claims that if every American household upcycled this page as gift wrap instead of buying new gift wrap, we would save enough paper to cover NYC’s Central Park 15 times! The design was created in partnership with illustrator Leah Duncan, and inspired by shared love for the planet and the small acts each of us can do to help make it cleaner, greener and more beautiful.
While Love Beauty and Planet’s wrapping paper ad will be available exclusively in the Main News section of the December 8 issue of the New York Times, the brand hopes to shed light on holiday waste and inspire #smallactsoflove that can add up to a big impact for the planet—this holiday season and beyond.
On Sunday, December 8th, Love Beauty and Planet will transform a New York Times centerspread ad that readers can reuse as planet-friendly wrapping paper to urge gift-givers to rethink their holiday waste.
By transforming a centerspread into wrapping paper that readers can reuse, Love Beauty and Planet is giving the paper a second life—in fact, the company claims that if every American household upcycled this page as gift wrap instead of buying new gift wrap, we would save enough paper to cover NYC’s Central Park 15 times! The design was created in partnership with illustrator Leah Duncan, and inspired by shared love for the planet and the small acts each of us can do to help make it cleaner, greener and more beautiful.
While Love Beauty and Planet’s wrapping paper ad will be available exclusively in the Main News section of the December 8 issue of the New York Times, the brand hopes to shed light on holiday waste and inspire #smallactsoflove that can add up to a big impact for the planet—this holiday season and beyond.
