“I was introduced to Virtue hair care products a couple of years ago by my long-time friend and hairstylist, Adir Abergel, who is the creative director of the brand,” Garner said. “Virtue's commitment to innovation, premium quality and social responsibility reflect Adir’s values, as well as my own, and have made an official partnership seamless and complementary. I’m looking forward to working alongside Adir and the entire Virtue Labs team—we’ve got to share the news about these incredible products and the inventive science and technology that sets them apart. Hair is important, people!”
Garner will help amplify Virtue’s brand recognition through initiatives that communicate the benefits of the company’s proprietary, clinically proven Alpha Keratin 60ku technology, and its award-winning products. She will work closely alongside Virtue’s founder and CEO Melisse Shaban and creative director Adir Abergel on creative content development and overall brand strategy.
“It’s not enough to say that Jen and I are friends, we’re more like family,” said Abergel. “We basically grew up together in our careers in Hollywood. To have this amazing human who I love believe in our products so much that she wants to join our Virtue family is more than I could dream of.”
“At Virtue we are focused on authenticity, from the unique technology that forms the basis of our hair care products to the clinically proven results they can help you achieve,” commented Shaban. “In addition to her acclaim as an actress, Jennifer is a businesswoman and working mom who embodies many of the values we aspire to as a brand. Because she really uses the products, Jennifer will add authenticity by sharing her own experience as a genuine Virtue customer, and now a partner of the brand.”