“Jessica has continually stood out with her honest dedication to the eyelash community. With her passion for inspiring and educating others, coupled with her extensive technical knowledge of the NovaLash brand, we knew that she would be a great addition to our team. We are looking forward to what Jessica and the new Brand Ambassador team will accomplish in 2020,”
said NovaLash founder, Sophy Merszei.
Baird started in the beauty industry in 2011. After building a successful hair career, she decided to try something new by selecting to train with NovaLash Eyelash. Quickly realizing this was her calling she started Color Pins Curls: Lash Blog to share her passion for lashing and educating the world about the quickly evolving lash category.
As brand ambassador coach, Baird will be facilitating the NovaLash Brand team to increase their visibility and credibility as lash leaders. Jessica will lend her professional experience to this group as the company continues to lead the lash industry. Marketing specialist, Lauren Ceuvos stated, “With Jessica’s experience, she can lead our Brand Ambassador team to higher success. Her knowledge of the brand is extraordinary and this group requires ongoing communication that she can provide.”