“This product line is the result of years of research and development,” said Neora co-founder and chief sales and marketing officer Amber Olson Rourke. “Neora spent a lot of time searching for the perfect ingredients and system that would help intuitively keep your hair healthy, repair damage and give it that youthful shine, bounce and manageability that you are looking for.”
The four-step system includes:
ProLuxe Rebalancing Shampoo, features a concentration of protein blends that help fight the signs of aging hair. Its ingredients work to cleanse the scalp of pollutants, impurities and general build-up and provide an optimal environment for healthy hair. The ingredients also work to strengthen hair, allow an optimal exchange of nutrients where hair and skin meet and help balance the scalp’s sebum for ideal moisturization.
ProLuxe Rebalancing Conditioner is formulated to help restore hair’s soft, smooth, radiant appearance and youthful feel and movement. Its ingredients nourish and hydrate to help hair, penetrating the hair shaft to strengthen and protect it from daily aggressors and everyday stressors. It reinforces optimal moisture of the scalp and hair shaft, helping oily and dry scalps balance to achieve the right level of moisturization while providing itchy scalp relief.
ProLuxe Hair Mask is a treatment formulated to seek, find and repair damage done to the hair shaft. It features ingredients that penetrate deep into the hair fiber to repair damaged hair by bonding together broken strands for a long-lasting effect. The ingredients work to restore hair’s youthful, healthy appearance, including improved shine, hydration, strength, elasticity, manageability and color retention, providing immediate results with cumulative impact after multiple uses. It helps oily and dry scalps balance to achieve the right level of moisturization and provides itchy scalp relief.
ProLuxe Scalp Treatment is a leave-in treatment that works to create the ideal environment for producing the appearance of stronger, thicker, younger-looking hair – including working to restore natural hair pigment, so you see less grey hair. Its ingredients penetrate into the scalp to target the hair follicle to combat white hair and maintain natural hair color without using colorants. The ingredients help support a healthy scalp by improving skin renewal, barrier function and natural exfoliation. It works to strengthen hair and restore smoothness and suppleness and helps oily and dry scalps balance to achieve the right level of moisturization, while providing itchy scalp relief.
“The preview sale performed exceptionally well, selling out in 3 weeks and we have already received rave reviews from customers,” added Rourke. “We are looking forward to permanently adding this new vertical of hair care to our product portfolio spring 2020.”