The brand's “bomb” moisturizers have sold more than 6 million units worldwide and continue to grow in popularity globally, according the K-beauty brand, which will introduce its Aqua bomb and Moisturizing bomb, along with other hydrating skincare products in-store and online at Ulta Beauty.
The initial roll out will be targeting to reach almost 300 doors by the end of Q1 in 2020, according to Belif.
"Over the past four years, we have had great success with Sephora in brand storytelling and developing Belif's positioning in the US. We are excited to continue growing distribution in 2020 and will focus on strategically expanding the business through a differentiated assortment to reach the critical mass with our partnership with Ulta Beauty, amongst others. Additionally, we will be investing more into marketing and advertising to raise our brand awareness," said Anna Choi, Belif’s marketing manager.