While decades of RIFM’s research papers and safety evaluations are publicly available online and free of charge, only a handful of fragrance-industry stakeholders know where they are and how to read them.
RIFM’s new communications strategy focuses on a plan to develop tools intended to help educate all those interested in fragrance safety about the science that the organization performs. In collaboration with academics, communications experts, regulatory bodies and trade associations, RIFM will “translate” its work into reader-friendly language, including descriptions of the tools and methodologies RIFM uses to test safety while avoiding the use of animals.
“We were founded in the mid-sixties by five fragrance creators who realized that they could make the greatest safety impact by pooling their scientific resources, rather than each of them testing ingredients separately,” said RIFM’s president, James Romine. “RIFM’s safety assessments are the most comprehensive and scientifically objective evaluations of fragrance ingredients out there, but we need to do a better job of making them accessible. Because safety assessments are highly technical, I believe we have an obligation to help non-scientists understand them.”
The revamped communications strategy also includes a new brand and a completely reorganized website that will launch later this year.
“RIFM has led the science behind fragrance safety since its founding, producing the most authoritative and robust evaluations in the field,” Romine added. “Fragrance is an integral part of everyday life, and this organization’s unwavering dedication to objective, science-based safety ensures the continued safe use of fragranced products.”
RIFM’s vice president, Ann Marie Api, echoed Romine’s enthusiasm for RIFM’s new focus on communicating the science behind fragrance safety. “Our international team of researchers and the independent academics in the Expert Panel for Fragrance Safety who guide and approve all of our science are as passionate about human health, the environment and safety as they are about fragrance—and it’s an honor to be highlighting their critical efforts.”