Happi Staff01.10.20
Rosie Huntington-Whiteley has been named as Hourglass’ first official brand ambassador. In her new role, the model will be the face if the brand’s spring campaigns: the soon-to-launch Vanish Airbrush Concealer and new shades of Confession Ultra Slim High Intensity Refillable Lipstick. Huntington-Whiteley will also collaborate on content, events and a signature shade of Confession Ultra Slim Lipstick.
“I’ve been a fan of Hourglass for years and had been featuring their products on Rose Inc., both in YouTube tutorials and throughout our content,” commented Huntington-Whiteley. “I met Carisa (Hourglass founder and CEO) through a mutual friend, and over a two-hour lunch and endless conversation of our shared love for beauty and business, the idea of partnering together was a natural next step.”
The partnership includes the launch of a Confession Ultra Slim Refillable Lipstick in Huntington-Whiteley’s signature shade, “You Make Me,” a terracotta nude hue. You Make Me joins a collection of 32 Confession shades.
In 2019, Huntington-Whiteley hosted a beauty masterclass in partnership with Hourglass.
“I’ve been a fan of Hourglass for years and had been featuring their products on Rose Inc., both in YouTube tutorials and throughout our content,” commented Huntington-Whiteley. “I met Carisa (Hourglass founder and CEO) through a mutual friend, and over a two-hour lunch and endless conversation of our shared love for beauty and business, the idea of partnering together was a natural next step.”
The partnership includes the launch of a Confession Ultra Slim Refillable Lipstick in Huntington-Whiteley’s signature shade, “You Make Me,” a terracotta nude hue. You Make Me joins a collection of 32 Confession shades.
In 2019, Huntington-Whiteley hosted a beauty masterclass in partnership with Hourglass.