Happi Staff01.13.20
Olaplex, a prestige and professional hair care brand, has appointed JuE Wong as chief executive officer, effective immediately. As CEO, Wong will lead the company’s continued growth with a focus on broadening Olaplex’s product line, enhancing customer loyalty and expanding global distribution.
“Olaplex has emerged as one of the largest independent hair care brands in the world, and I am thrilled to be joining at such an exciting time for the business,” said Wong. “The brand has successfully differentiated itself and is widely recognized among haircare professionals for creating the bond-building category. I look forward to working with the entire Olaplex team to deepen the brand’s strong customer recognition globally and further develop its ability to speak and sell to consumers directly.”
About Wong
Wong most recently served as the CEO of Moroccanoil, spearheading the growth of its profile and product portfolio, while also serving as a member of its Executive Board. She has served in numerous leadership roles throughout her career, developing a track record for both propelling emerging beauty and lifestyle businesses and globalizing established brands. Prior to joining Moroccanoil, Wong served as president of Elizabeth Arden, CEO of Strivectin and CEO of Astral Health & Beauty and held numerous leadership roles at companies including Dial Corp., Murad Inc., NV Perricone MD Ltd., Cargill Inc. and PepsiCo.
In November 2019, Advent International agreed to acquire Olaplex. The acquisition was completed on January 8, 2020.
“Olaplex has emerged as one of the largest independent hair care brands in the world, and I am thrilled to be joining at such an exciting time for the business,” said Wong. “The brand has successfully differentiated itself and is widely recognized among haircare professionals for creating the bond-building category. I look forward to working with the entire Olaplex team to deepen the brand’s strong customer recognition globally and further develop its ability to speak and sell to consumers directly.”
About Wong
Wong most recently served as the CEO of Moroccanoil, spearheading the growth of its profile and product portfolio, while also serving as a member of its Executive Board. She has served in numerous leadership roles throughout her career, developing a track record for both propelling emerging beauty and lifestyle businesses and globalizing established brands. Prior to joining Moroccanoil, Wong served as president of Elizabeth Arden, CEO of Strivectin and CEO of Astral Health & Beauty and held numerous leadership roles at companies including Dial Corp., Murad Inc., NV Perricone MD Ltd., Cargill Inc. and PepsiCo.
In November 2019, Advent International agreed to acquire Olaplex. The acquisition was completed on January 8, 2020.