A pioneer in creating an engaging and efficient online business model, Wizard Labels couples a user-friendly online customer acquisition and ordering system with the use of sophisticated Label Traxx MIS software and a fleet of HP Indigo digital presses, to provide its customers with a fully digital, end-to-end custom label production process.
“It is unusual for a company’s growth rate to accelerate year after year because the base gets larger each year," noted Wizard Labels’ Founder and CEO, Steve Smith. "it’s incredibly rewarding to see Wizard Labels’ results continue to climb. We’re no longer a newcomer in the label industry and have joined an elite club of converters with a substantial active customer base, and we add, on average, five new B2B customers every day.”
Heidi Leist, founder and CEO of Lemongrass Spa, a brand owner of natural beauty and skin care products and long-time Wizard Labels customer added, "Our experience in working with Wizard Labels has been nothing short of exceptional. Their ability to quickly and reliably produce our skin care labels helps us effectively introduce new products several times a year, supporting our competitive edge. The quality of their materials exemplifies our branding efforts. It’s no surprise to us that they’re growing so rapidly because of the customer-centric mindset their team represents.”
Ken Meinhardt, co-founder and president, Label Traxx, noted, “Wizard Labels is one of the more exacting users of the Label Traxx MIS software. They have created an extremely efficient end-to-end production workflow that helps to differentiate their business in a crowded marketplace.”
Wizard Labels is an online provider of label printing services, focused on simplifying the complex in ordering and producing custom product labels.
Label Traxx is a software company that services the narrow web flexo and digital label print industry with an end-to-end print ERP/MIS solution. Based in Milwaukee, WI, the 20-year-old company serves 400+ label converter company customers worldwide.