Happi Staff01.14.20
Crystal Deodorant has announced that actress, best-selling author and health advocate, Alicia Silverstone has signed on as brand ambassador. Crystal provides mineral-based deodorants that are vegan and cruelty-free. The ingredients are non-toxic and the packaging is eco-friendly.
“I’ve used CRYSTAL Deodorant for over 20 years because it’s safe, vegan and most importantly it works! I am proud to partner with a company that shares my values and is committed to making healthier and kinder products,” said Silverstone.
Silverstone has been an animal rights activist for over two decades. She is the recipient of Mercy for Animals Hope Award and PETA’s 35th Anniversary Humanitarian Award. Last year she made several trips to Washington, DC and Sacramento lobbying for cruelty-free and plant-forward legislation.
“It makes perfect sense that we would choose Alicia, who has been such a devoted, longtime fan of our products, to represent our brand,” said Martin Floreani, CEO and president of Crystal. “There couldn’t be a more authentic partnership, and we are excited to work with her.”
New Mineral-Enriched Deodorants
In other news, Crystal recently launched two new Mineral-Enriched Deodorants—Mountain Fresh and Freshly Minted.
Crystal Mineral Enriched Deodorant provides effective odor protection with a light aroma and no harsh chemicals. The product is designed to glide on smooth, conditioning and moisturizing while delivering long-lasting 24-hour protection.
Both of the deodorants prevent odor safely for up to 24 hours, leave no residue, do not flake, are made without aluminum chloride, chlorohydrate, zirconium and parabens, and are vegan and cruelty-free.
“I’ve used CRYSTAL Deodorant for over 20 years because it’s safe, vegan and most importantly it works! I am proud to partner with a company that shares my values and is committed to making healthier and kinder products,” said Silverstone.
Silverstone has been an animal rights activist for over two decades. She is the recipient of Mercy for Animals Hope Award and PETA’s 35th Anniversary Humanitarian Award. Last year she made several trips to Washington, DC and Sacramento lobbying for cruelty-free and plant-forward legislation.
“It makes perfect sense that we would choose Alicia, who has been such a devoted, longtime fan of our products, to represent our brand,” said Martin Floreani, CEO and president of Crystal. “There couldn’t be a more authentic partnership, and we are excited to work with her.”
New Mineral-Enriched Deodorants
In other news, Crystal recently launched two new Mineral-Enriched Deodorants—Mountain Fresh and Freshly Minted.
Crystal Mineral Enriched Deodorant provides effective odor protection with a light aroma and no harsh chemicals. The product is designed to glide on smooth, conditioning and moisturizing while delivering long-lasting 24-hour protection.
Both of the deodorants prevent odor safely for up to 24 hours, leave no residue, do not flake, are made without aluminum chloride, chlorohydrate, zirconium and parabens, and are vegan and cruelty-free.