In a film created by Inez Van Lamsweerd and Vinoodh Matadin, the actress hypnotically transforms from woman to floral goddess right before the eye in a surreal transformation from within the Flowerbomb bottle as it opens, to reveal that anything is possible.
In the print campaign, Taylor-Joy’s spirit is captured in a modern portrait – her face partially obscured by a whisper of blush tulle. The image harkens back to Flowerbomb's original campaign and embodies the essence of Flowerbomb's intent: the power to transform anything into something positive.
"We have an ongoing love affair with Flowerbomb, our first fragrance. To see the spirit continue to bloom bigger with the passage of time is really a tribute to our constant belief in positivity and transformation – to share that message and watch it spread brings so much joy. Anya fits so perfectly with our vision as she is so passionate about the joy of her art. She perfectly embodies the message we want to share – she is sensual, mysterious and powerful at once. Anya reflects the determined, outspoken and self-aware woman impeccably. She's ever evolving and transforming in her roles and in her life," said Horsting and Snoeren, the designers of Taylor-Joy’s custom Haute Coture gown worn in the campaign.
The Flowerbomb print and digital campaign launch January 14th.