Happi Staff01.14.20
Paul Joseph Professional, the namesake hair care brand created by DiGrigoli Salon and School owner Paul Joseph DiGrigoli, has launched two new styling products for 2020 – Enhance Shine Serum and Elevate Color-Protecting Hairspray. The line, officially launched in June of 2018, now includes a total of seven premium hair products in a variety of sizes.
The lightweight formula of Enhance Shine Serum is made up of a of a unique blend of carrot and Argan oils. It was created to tame frizz and create shine without adding greasiness. On top of that, both carrot and Argan oils are rich in vitamins, minerals, beta-carotenes, and fatty acids—nutrients which when absorbed can create healthier, stronger hair with less breakage and split ends.
The second new Paul Joseph Professional product to hit the shelves is Elevate Color-Protecting Hairspray, designed for color-retention, workable texture and shine. The color-protecting hairspray has its share of natural extracts including quinoa, aloe, mango, and kiwi—all which contribute to the color-retaining and moisturizing benefits of the hairspray. Quinoa, most commonly known as a “superfood,” is fairly new to the cosmetology world, but is catching on fast due to its high content of protein. The aloe, mango and kiwi extracts contain several beneficial vitamins and minerals, namely vitamins A, E and C, and copper, potassium and zinc. They’re also high in moisture which is critical when working with color-treated hair.
Over the past 2 years, Paul Joseph Professional began being sold nationwide at 22 salons and cosmetology schools, and many of these loyal clients were anticipating the release of these new products. “I Elevate is the best hairspray I’ve ever used,” claimed salon owner Christi White of Reflections Hair Salon in Lawrenceburg, TN. “I’m typically not a hairspray person, however, Elevate smells absolutely wonderful. It’s a great working spray. It doesn’t build up in the hair or feel tacky. It also leaves the hair shiny.”
All Paul Joseph Professional products are available for purchase online at pauljosephpro.com, at DiGrigoli Salon and DiGrigoli School of Cosmetology in West Springfield, MA and at select locations nationwide.
The lightweight formula of Enhance Shine Serum is made up of a of a unique blend of carrot and Argan oils. It was created to tame frizz and create shine without adding greasiness. On top of that, both carrot and Argan oils are rich in vitamins, minerals, beta-carotenes, and fatty acids—nutrients which when absorbed can create healthier, stronger hair with less breakage and split ends.
The second new Paul Joseph Professional product to hit the shelves is Elevate Color-Protecting Hairspray, designed for color-retention, workable texture and shine. The color-protecting hairspray has its share of natural extracts including quinoa, aloe, mango, and kiwi—all which contribute to the color-retaining and moisturizing benefits of the hairspray. Quinoa, most commonly known as a “superfood,” is fairly new to the cosmetology world, but is catching on fast due to its high content of protein. The aloe, mango and kiwi extracts contain several beneficial vitamins and minerals, namely vitamins A, E and C, and copper, potassium and zinc. They’re also high in moisture which is critical when working with color-treated hair.
Over the past 2 years, Paul Joseph Professional began being sold nationwide at 22 salons and cosmetology schools, and many of these loyal clients were anticipating the release of these new products. “I Elevate is the best hairspray I’ve ever used,” claimed salon owner Christi White of Reflections Hair Salon in Lawrenceburg, TN. “I’m typically not a hairspray person, however, Elevate smells absolutely wonderful. It’s a great working spray. It doesn’t build up in the hair or feel tacky. It also leaves the hair shiny.”
All Paul Joseph Professional products are available for purchase online at pauljosephpro.com, at DiGrigoli Salon and DiGrigoli School of Cosmetology in West Springfield, MA and at select locations nationwide.
