"RB has a long and proud history of being a leader in ingredient transparency because we firmly believe consumers have both a right to know, as well as a right to understand, what is included in our products," said Hal Ambuter, vice president of regulatory and government affairs for RB's Hygiene Home brands in North America. "To truly create a cleaner world, we need to start with providing our consumers with the information they need to make informed choices and to reinforce their trust and confidence in our products."
RB has spent over a decade working collaboratively with leading NGOs, policymakers and other consumer product companies towards standardizing disclosure requirements across product lines. The company was an active leader in developing and supporting the California Cleaning Product Right to Know Act of 2017, a landmark law that requires precedent-setting ingredient and fragrance disclosure. The upgraded RB website meets all the requirements of the California regulation with some significant additions.
"It's great to see a company like RB put so much thought and effort into creating an online format to disclose ingredients that is user friendly and, in some cases, goes above and beyond what is currently required by law," said Amber Garcia, executive director of Women's Voices for the Earth. "We thank RB for the leadership it has shown on the public's right to know. They truly listened to their customers who were asking for more information about what products are made of, and they delivered."
On the site, users can search by product name or UPC barcode. The site offers three different ways to view the information, including via the new SmartLabel format. Visitors can also download Safety Data Sheets for each product, in either English or Spanish, and learn the latest information on RB's responsibility standards and policies.
RB says it will continue its “mission of providing consumers with the information they need through on-label ingredient statements,” which will enable even greater point of purchase information. Some of the labels have already been launched with the remainder slated by the end of 2020, including a Lysol ingredient statement.