Happi Staff01.16.20
Kat Von D Beauty founder Kat Von D has made a full departure from the brand to focus on other artistic endeavors (namely, her vegan shoe line and upcoming album), thus making Kendo the sole owner and force behind the beauty line. Effective immediately, the brand will now be called KVD Vegan Beauty.
The company will continue offering its current product lineup, as well as creating new vegan, and cruelty-free makeup for consumers. The development of the KVD Vegan Beauty brand and its products has been the result of a twelve-year partnership between Kat Von D and Kendo.
“I want to thank Kat for helping to change the beauty industry with us,” stated David Suliteanu, CEO of Kendo. “Kendo, along with our global retail partner, Sephora, look forward to the continued growth of KVD Vegan Beauty under Kendo’s leadership, ownership and direction. We are fully positioned to continue the brand’s growth and development in both product and marketing. We have developed a very strong product pipeline for 2020 and beyond. The same Kendo team that made history with KVD Vegan Beauty is ready to do it again.”
“This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the Spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity,” explained Von D. “This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and Kendo is primed to do just that.”
KVD Vegan Beauty has more than 250 products in almost every beauty category. It is sold globally, in every major market, in 36 countries around the world, primarily at Sephora and kvdveganbeauty.com.
The company will continue offering its current product lineup, as well as creating new vegan, and cruelty-free makeup for consumers. The development of the KVD Vegan Beauty brand and its products has been the result of a twelve-year partnership between Kat Von D and Kendo.
“I want to thank Kat for helping to change the beauty industry with us,” stated David Suliteanu, CEO of Kendo. “Kendo, along with our global retail partner, Sephora, look forward to the continued growth of KVD Vegan Beauty under Kendo’s leadership, ownership and direction. We are fully positioned to continue the brand’s growth and development in both product and marketing. We have developed a very strong product pipeline for 2020 and beyond. The same Kendo team that made history with KVD Vegan Beauty is ready to do it again.”
“This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the Spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity,” explained Von D. “This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and Kendo is primed to do just that.”
KVD Vegan Beauty has more than 250 products in almost every beauty category. It is sold globally, in every major market, in 36 countries around the world, primarily at Sephora and kvdveganbeauty.com.
