The Schulicks originally founded the New Chapter supplement company in 1982, which was acquired by Procter & Gamble seven years ago. They left P&G last year to launch their latest venture, For The Biome, which they are positioning to impact the wellness/skincare space.
“Really smart people with a really good idea and the proven experience of scaling a business makes investment decisions easy,” said Crook. “Barbi, Paul and Kelli are those people. In addition, and very importantly, our respective approaches to building companies by always putting the customer first and treating our team members with dignity and respect, are principles that both JHCapital and For The Biome share.”
“We simply could not be happier,” added Barbi Schulick. “Finding values-aligned partners was an imperative for us, and the opportunity to work with Jim and Allison is a dream come true.”
Skincare that Communicates with Skin
Paul Schulick calls his new line Sentient Skincare. “I’ve formulated our products to deliver a sensually exceptional experience by maximizing communication between our skin, now recognized as the ‘third brain,’ and the microbiome. We’re using our time-tested formulation philosophy to create the next chapter in healthy skin care and unite inner and outer beauty.”
For The Biome will introduce its premier 100% bioactive, Sentient Skincare product line in the first weeks of 2020, which includes the Empower Powder 2-in-1 Cleanser/Mask, Invigorate Powder Mask, Soothe Powder Cleanser, Restore Essence Spray, Adapt Essence Spray, Shield Face Serum and Awaken Eye Serum. Schulick and team are also planning to enter the supplement category this summer with new signature products.