Happi Staff01.21.20
With the conclusion of its fifth season, Indie Beauty Media Group (IBMG), producer of Indie Beauty Expo (IBE), has announced its Best In Show 2019 winners, prior to IBE LA which is running from Jan. 29 to 30 at the Magic Box in Downtown LA.
Winners include:
The 2019 Best In Show nominees were picked from a pool of over 600 exhibiting brands from the Los Angeles, Dallas, New York, London and debut Berlin expos. Nominations are based on feedback from buyers, editors and consumers during and following every expo. Best In Show categories span product classifications such as best facial mask, color cosmetics, ingestible, sexual wellness product, clean ingredient brand and men’s grooming. The number of categories has increased to 40 from 30 last year.
Among the categories premiering this year are Best Brow Treatment, Best Cheek Makeup, Best Eye Makeup, Best Hair Removal, Best Lash Treatment, Best Lip Care, Best Makeup Base and Best Personal Intimate Care. Other categories were amended for 2019 to account for changes in the indie beauty market, including innovations. To accommodate an expanding definition of pit products, the category formerly known as Best Deodorant is now called Best Underarm Treatment.
The nominated products were sent to a panel of expert evaluators made up of leading beauty retail buyers, bloggers and editors who spent nearly two months testing the products in categories they’re assigned.
The winning products in each category are included in the limited edition Best In Show Beauty Collection, a portion of which is sent to top beauty buyers and editors and the remainder is offered for purchase to the general public. Collections in previous years, which are sold exclusively on IBE’s website, offer over $1,000 in deluxe sample and full-size products and have repeatedly sold out.
Winners include:
- Biophile Skincare (Best Facial Serum/Oil)
- Stories Parfums (Best Fragrance)
- Virtue Labs (Best Hairstyling Product)
- Ethique (Best Sustainable Packaging)
- Codex Beauty (Best Facial Moisturizer)
- La La Leaf (Best Lip Care)
The 2019 Best In Show nominees were picked from a pool of over 600 exhibiting brands from the Los Angeles, Dallas, New York, London and debut Berlin expos. Nominations are based on feedback from buyers, editors and consumers during and following every expo. Best In Show categories span product classifications such as best facial mask, color cosmetics, ingestible, sexual wellness product, clean ingredient brand and men’s grooming. The number of categories has increased to 40 from 30 last year.
Among the categories premiering this year are Best Brow Treatment, Best Cheek Makeup, Best Eye Makeup, Best Hair Removal, Best Lash Treatment, Best Lip Care, Best Makeup Base and Best Personal Intimate Care. Other categories were amended for 2019 to account for changes in the indie beauty market, including innovations. To accommodate an expanding definition of pit products, the category formerly known as Best Deodorant is now called Best Underarm Treatment.
The nominated products were sent to a panel of expert evaluators made up of leading beauty retail buyers, bloggers and editors who spent nearly two months testing the products in categories they’re assigned.
The winning products in each category are included in the limited edition Best In Show Beauty Collection, a portion of which is sent to top beauty buyers and editors and the remainder is offered for purchase to the general public. Collections in previous years, which are sold exclusively on IBE’s website, offer over $1,000 in deluxe sample and full-size products and have repeatedly sold out.
