Happi Staff01.28.20
Ashland is relaunching ClearHance C conditioning polymer, a nature-derived, patent-pending chemistry that provides clarity and conditioning functionality to enhance clear and transparent shampoos, conditioners, body washes, and liquid soaps. Based on cassia seeds, this cationic technology provides conditioning and deposition benefits.
As clear rinse-off products denote purity and mildness and continue to grow in popularity, consumers expect them to provide the same level of conditioning as one finds in opaque, pearlescent systems. ClearHance C polymer offers increased foam while maintaining high clarity in rinse-off systems.
“Until now, competitive conditioning polymers had to balance between conditioning and clarity with most sacrificing some level of performance to deliver one of these attributes. Today, when compared to functional equivalents, ClearHance C polymer offers formulators an exceptional solution to enhance rinse-off systems and deliver perceivable results,” said Penny Antonopoulos, global director of marketing, hair care.
ClearHance C conditioning polymer is a two-step modified cassia gum. Cassia gum, like guar gum, belongs to the family of galactomannan polysaccharides primarily harvested in India and has been part of traditional Ayurvedic medicine, especially in India. ClearHance C conditioning polymers delivers a naturalness level of 70% according ISO 16128. It provides formulation flexibility delivering strong performance benefits from both sulfate-based and sulfate-free rinse-off systems.
“With ClearHance C conditioning polymer, we combine the best of the two shampoo conditioning worlds based on our expertise in guar and cellulose chemistry,” said Michael Franzke, Ph.D., principal scientist, care specialties.
As clear rinse-off products denote purity and mildness and continue to grow in popularity, consumers expect them to provide the same level of conditioning as one finds in opaque, pearlescent systems. ClearHance C polymer offers increased foam while maintaining high clarity in rinse-off systems.
“Until now, competitive conditioning polymers had to balance between conditioning and clarity with most sacrificing some level of performance to deliver one of these attributes. Today, when compared to functional equivalents, ClearHance C polymer offers formulators an exceptional solution to enhance rinse-off systems and deliver perceivable results,” said Penny Antonopoulos, global director of marketing, hair care.
ClearHance C conditioning polymer is a two-step modified cassia gum. Cassia gum, like guar gum, belongs to the family of galactomannan polysaccharides primarily harvested in India and has been part of traditional Ayurvedic medicine, especially in India. ClearHance C conditioning polymers delivers a naturalness level of 70% according ISO 16128. It provides formulation flexibility delivering strong performance benefits from both sulfate-based and sulfate-free rinse-off systems.
“With ClearHance C conditioning polymer, we combine the best of the two shampoo conditioning worlds based on our expertise in guar and cellulose chemistry,” said Michael Franzke, Ph.D., principal scientist, care specialties.
